Properly packed parcels please!

Easter is upon us and if you’ve ever sent or received fragile goods like Easter eggs through the post you’ll understand the importance of heavy-duty packaging. This witty poster advertisement in our archive sums up what is required very neatly, albeit with a chicken egg.¬†

Designed in 1971 by designer/photographers Nancy Fouts and Malcolm Fowler this poster later won the Designer’s and Art Director’s Association Gold Award for the most outstanding item of artwork 1971, and was included in the 1973 Designers’ and Art Directors’ Association exhibition.

Such acclaim was certainly deserved, as Fouts and Fowler created a memorable image. We hope you won’t face a similar one this Easter.

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