Silverstone Innovation Centre Design Challenge

by Alison Norris, London 2010 Exhibitions & Festival Officer 

Last Thursday was the final of the Silverstone Innovation Centre Design Challenge, and I travelled up to Silverstone to take part in the judging for the day.

The racing circuit at Silverstone

The racing circuit at Silverstone

The BPMA became involved in the Challenge as this was the first year of the Stamp It Challenge. Primary school children (Key stage 2) were asked to design a stamp on the theme of travel. The winners were Joseph Brownlow and Harry Chinnock from Cawthorne Primary. We chose their design for their innovative and creative take on the theme. You can see their design, and explanation, in the images below.

The winning design of the Stamp It challenge

The winning design of the Stamp It challenge

The winning designers' explanation of the design

The winning designers' explanation of the design

Alison Norris with Stamp It winners Joseph Brownlow and Harry Chinnock from Cawthorne Primary

Alison Norris with Stamp It winners Joseph Brownlow and Harry Chinnock from Cawthorne Primary

Here are some examples of designs by runners–up.

Other designs submitted by students

Other designs submitted by students

The overall purpose of the Challenge is to encourage students to expand on the skills they learn in school, and take them to the workforce.

While Stamp It was aimed at Key Stage 2 pupils, the other Challenges were aimed at older groups. Key Stage 3 and 4 students submitted proposals under themes such as ‘What Ya Call It’ where they were required to design a new object, ‘Engineering Excellence’ asked them to create a new tourist attraction, and ‘Promo Puzzle’ challenged students to come up with an innovative marketing campaign for the 60th anniversary of Drayton Manor Park.

Stands created by students from Key Stages 3 and 4

Stands created by students from Key Stages 3 and 4

Following the first pre-judging earlier in the year, selected students came to the Final last Thursday. They presented their reworked proposals to the judges in a Dragon’s Den style day! We Dragons then had to score each presentation, and overall winners were presented with their prizes in an awards ceremony at the end of the day.

The trophies

The trophies

The day was an exciting one to be involved in, and I was constantly surprised by the quality of projects and ideas that the students had come up with. Hopefully next year will be even better!

Find out more about the Silverstone Design Challenge on their website.

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