Writer and researcher Guy Atkins explores the intrigues of old postcards and why we like collecting them.
As a boy I was keen on collecting things, old keys, coins, stamps. I loved stamps. When I was about 14 a great aunt died. Relatives knew that I collected stamps and there were four original albums from the Edwardian era in her possession, as she was very old. They gave them to me. Because of the stamps on the back. But of course, they were all ha’penny greens. They were all the same. And then I looked at the cards and thought they were interesting. They were more interesting than the stamps! And so I looked into it, really. And I sort of refined them. Took out some of the ones that I wasn’t particularly interested in, and sold them. You could get two pence each for an old card. That was about 1971. And for some reason I kept back some cards done by an artist called A. R. Quinton who died in 1934…
– Peter Cove
Forty years after having “kept back” his first cards, Peter Cove now owns one of every postcard designed by the artist A. R. Quinton, and published by Salmon’s of Sevenoaks. That’s 2,350 cards.
This time last year, I was writing a thesis on the intrigue of old postcards. Like Peter, I’m hooked on collecting them. And having read of his odyssey in Picture Postcard Monthly, I contacted Peter to see if I could interview him. I wanted to understand what it felt like to have finished a collection.
Brilliantly, he agreed. And invited me to his home near Dorchester. With his wife Sarah chatting to a friend in the kitchen, Peter poured the tea and we set about discussing our shared passion.
The details of Peter’s hunt were extraordinary: he told me of adverts he placed in French magazines to find a card of Dover that might have been sent to France; he explained how he’d buy cards he thought people with items on his “wanted list” might accept in exchange; and, lowering his voice for fear of Sarah overhearing, he spoke of visits to London markets where he’d spend hundreds of pounds.
Towards the end of the interview, Peter laid out some of his Quinton albums. With pride, he showed me the card that had brought his quest to an end: Salmon’s card no. 2986, picturing a railway line near Rhyl. He bought it for £300.
Picking it up, Peter described the card as “most uninteresting to most people”. One might have predicted this. The final card was always likely not to have been commercially successful when first sold, making it in short supply today. I was not prepared, however, for Peter’s ambivalence towards the rest of his collection:
“It’s something I liked years ago. And I started so I’ll finish. Do you know what I mean?… Now my tastes have changed. They’ve moved on to more sophisticated artwork…”
In my thesis, I wanted to see how Peter’s experiences stacked up against the ideas of academics who have written about collecting – in particular, the work of Jean Baudrillard and Susan Stewart. For Baudrillard, Peter’s serial motivation would be of little surprise. His apparent disregard for the cards’ aesthetic appeal tallies with Baudrillard’s observation that for collectors “what motivates the purchase is the pure imperative of association”.
Likewise, for Susan Stewart, Peter’s collection is not constructed by individual cards. Rather it comes to exist by how it is arranged. Stewart would argue that Peter’s ten heavy-duty albums are a kind of “Noah’s ark”, preserving items according to criteria selected by him.
Perhaps these charges are fair. But Peter unsettles other ideas of Baudrillard and Stewart. Take Baudrillard’s psychoanalytic portrait of collectors. He sees collectors as individuals struggling to form relationships with others, and using collecting as a way to withdraw from society. It is easy to match this template for collectors against fictional characters. Think of the terrifying Frederick Clegg in John Fowles’ The Collector, or Bruce Chatwin’s porcelain-obsessed Kasper Utz. Yet for Peter, being able to build relationships is at the core of his collecting. Rather than being estranged from society, Peter needed all his social skills to complete the Quinton series. It was his good relationships with dealers that allowed him to reach his goal. And while Peter is only one collector, empirical research on collecting suggests he is not unusual; collectors are not a markedly different group from the rest of the UK population.
Another strand of both Baudrillard and Stewart’s analyses Peter confounds is that collecting somehow abolishes time, that it is ‘anti-history’. For Stewart, “a collection replaces origin with classification”. This is an important part of her criticism of collecting as the “most abstract form of all consumption”. She believes it eradicates labour, making the moment of production remote.
It is true that Peter does not greatly value the artistic merits of Quinton’s work (“he was not a great artist!”) and the driver of his collecting was undoubtedly the completion of the series. But the origins of the cards matter. Ordered according to when the originals were painted, the cards in Peter’s albums provide a history of Quinton’s journey around Britain. Far from marginalizing Quinton’s labour, Peter and fellow members of the Salmon Study Group reveal it. Each year they visit sites he painted and compare the artwork on his cards with the views today.
So where does this leave us? Well, interviewing Peter and other collectors has made me wonder whether it’s time for a reversal in the portrayal of collecting, time for collecting to edge out from the shadows. Perhaps the motivations for collecting will always be private and mysterious. Maybe collectors do use the pursuit of objects to escape into their own worlds. But this should not stop us from recognizing the communal benefits of collecting. Alongside that drive to complete, stories emerge, histories are rescued and communities form.
I’ve finished my thesis now. But I’m keen to keep investigating. So if you’re a collector, I’d be delighted if you got in touch. Especially, if you’ve a story of something that has happened as a result of your collecting. Maybe you’ve uncovered an interesting history that would have otherwise been forgotten? Or become great friends with other collectors? If anything comes to mind, please do get in touch. My email address is email@example.com. Or write to Guy Atkins c/o BPMA, Freeling House, Phoenix Place, LONDON WC1X 0DL. I’ve also got a blog you can follow at www.postcardese.com or @postcardese on Twitter.
Jean Baudrillard, “The System of Collecting”, in The Cultures of Collecting, ed. John Elsner and Roger Cardinal, (Reaktion Books, 1994)
Susan Stewart, On Longing: Narratives of the Miniature, the Gigantic, the Souvenir, the Collection (Duke University Press, 1993)