At this time of the year the postal service is kept busy delivering love letters and cards on Valentine’s Day, but in the 20th Century cards and letters weren’t the only ways to send a romantic message. In 1936 the General Post Office introduced the Valentine’s Day greetings telegram, which enabled people to send a 9 word message for just 9d. This was 3d more expensive than sending a standard telegram, but it meant that the message would arrive on a specially-designed form.
Greetings telegrams were introduced in Denmark in 1907, and in Sweden in 1912. By the time Britain introduced them in 1935 most of Europe, the USA and many other countries had such a service. Between 1935 and the cessation of the service in 1982 a variety of greetings telegrams forms had been issued, enabling customers to send greetings for weddings, birthdays, coming of ages, Christmas and the Coronation, as well as Valentine’s Day.
The 1936 Valentine’s Day greetings telegram was seen as an experiment by the GPO, and it was the first telegram form to be printed in multiple colours. 50,000 Valentines telegrams were sent in 1936, which provided a much-need boost to the telegram service at a time when it was facing stiff competition from the telephone service.
During the Second World War the greetings telegram service was downscaled, and an “all in one” telegram form was introduced in 1942. It was less elaborate and colourful (to save on ink and paper during wartime shortages), and was carefully designed to be appropriate for many occasions. The design shows a village scene: a young couple have just been married in the church, an older couple are sitting on a bench together (perhaps having a low-key wedding anniversary celebration, or consoling each other after a loss), and a stork is delivering a baby to another couple.
Valentine’s Day greetings telegrams returned in 1951, with new forms issued in both 1952 and 1953. Thereafter it became common to re-issue greetings telegram designs from previous years. Rosemary Kay designed the last new Valentine’s Day greetings telegram form in 1961.
– Alison Bean, Web Officer
Visit us on Flickr to see a selection of Valentine’s Day greetings telegram forms and Valentine’s Day greetings telegram form artwork.
- British Greetings Telegrams and Telemessage Special Occasion Cards by Ian G. Wilkinson
- Bringers of Good Tidings: Greetings Telegrams 1935-1982 by Ruth Artmonsky
- BPMA Archive Search Room portfolio collection