Guest post: Why “Traditional” is often better than “Digital”

After working at The Guardian Newspaper for 5 years Nick Huxsted is now a freelance digital marketing specialist working with a number of large and small organisations across the UK. He has featured on a number of blogs including The Guardian, Hip & Healthy and is a regular contributor of Weekend Notes. When not glued to his laptop Nick likes to relax by staying glued to his iPad.

The Post Office handles 23,000,000 letters a day, 1947. Designer: G R Morris (POST 109/195)

Designer: G R Morris (POST 109/195)

Cramp is usually associated with prolonged periods of exercise. Typically reserved for the legs and arms after a vigorous game of tennis or competing in an often under prepared fun run. It certainly wasn’t expected half way down a sheet of A4 when composing a letter to my grandmother. My hands, that while at school were accustomed to such seemingly simple tasks; had become weak, withered, useless writing implements unable to cope with the herculean effort of writing a short letter. The digital world with its endless button pushing and mouse clicking, had robbed my hands of its calligraphic strength. Instead of the fluid, elegant letter I had imagined the end results was an almost illegible scrawl that only the most gifted or graphologists would be able to decipher. Although extremely touched that I’d gone to the effort of sending her a letter, my grandmother had to call to ask what the content of my letter contained. So in an attempt to toughen up my hands I’ve recently been writing more letters, and the response I’ve received from the numerous recipients has been very surprising indeed. In an age where text speak, emails and social media has become all too common, hand-written letters it would appear not only stand out from the crowd, but have a much more emotional reaction from the recipient. In an attempt to bring back traditional forms of communication, here are some of the reasons why people tend to love receiving a hand written, illegible letter. Showing you care It takes almost no effort to send an email. We perform the daily ritual without ever giving it a moment’s notice, bashing out our message and relying on auto-correct and the delete button to compose a suitable message. Taking the time to consider, plan and compose a personal letter means you actually start to think about what you want to say. It will always be more descriptive, honest and thoughtful. Much more compelling than a text message with a smiley face attached to the end of it. The effort will surely not be lost on the lucky recipient. Memories When we move house, spring clean our wardrobe or clean under the bed, we often come across the boxes that contain many of our memories. The diaries, school essays and letters from loved ones frequently evoke a sense of nostalgia that are tactile, physical reminders of our past. The musty smell and slight brown tinge all promote a sense of nostalgia that is difficult to replicate by searching our old email archives. A message sandwiched between a reminder about PPI Insurance and Gym membership doesn’t really have the same sentimental value. Traditional letters provide a much more emotive glimpse into our past and history. Stand out from the crowd It’s common practice nowadays to send a “thank you” email after a meeting, a job application or attending a social event like a wedding. The sheer volume of messages we receive on a daily basis can either be physically lost in Mr Spam, or become the same standard blurb that we’ve all read a thousand times before. It’s much more likely that you’ll make an impression and stand out from the crowd if you’ve taken the time to send personal thank you. With the job market proving to become increasingly competitive, any advantage you can gain over other candidates is surely worthwhile. What would 60 million stamp collectors do? With such a large number of stamp collectors in the world the postal service is a constant source of culture and tradition that has seen John Lennon, Freddie Mercury and Maria Sharapova join the stamp collecting ranks. With the British Guiana 1c magenta selling for a cool £4.66m and the most expensive item in weight and volume ever known, the postal service has helped sustain the hobby of millions who take joy in looking after and collecting valuable stamps. Romance Whenever Hollywood decides to break out the hankies and craft a new romance movie, you can rest assured that there will always be a scene where the boy woo’s the girl with a romantic letter, expressing his complicated but soon to be overcome obstacles of affection. “My friend really likes you” messages on Facebook really don’t cut the mustard in comparison. So the next time you want to send someone a message, have a think about how important his or her reply is to you. It may just be worthwhile enduring the temporary affects of cramp.

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