20 August 2014 marks the 80th anniversary of UK inland airmail delivery. To mark this fascinating story we are hosting a new display in the BPMA Foyer and Search Room from 20 August to 20 October.
Alongside the display will be the chance to look through facsimile examples of newspaper reports from 1934; visitors can read first-hand accounts of the storm chaos that overshadowed the inaugural flight on 20 August. Evening newspaper headlines were quick to tell the public of the bumpy start to the service. Contemporary accounts from the time scream aloud ‘Britain’s Great Air-Mail Muddle’ and tell of the ‘Mail Planes In Gale Ordeal… Chairman of New Line ‘Bumped’ Through Roof’.
Alongside a discussion of the merits and limitations of the new airmail service, the display will also look at other unusual methods to deliver the post that were trialled around this time- namely the ultra-imaginative but ultimately unsuccessful rocket mail, which saw mail actually delivered in specially designed rockets.
Partly burnt items of mail, singed during the rocket explosions, can still be seen in our collection today.
‘How is the Post Office to make itself heard, to capture the interest and attention of the public, upon which there are already so many claims?’ – Sir Stephen Tallents, 1934
With the growing volume of letters sent by air came the idea of having special letter boxes for their collection. In 1930 the Post Office began painting pillar boxes to be used for airmail collections an ‘Air Force’ blue colour. The eye catching blue boxes promoted and advertised the new airmail service now available to the public. On display for the duration of the BPMA display will be a blue ‘Air Mail’ pillar box.
By 1934, the Post Office had become very conscious of design. A Public Relations department had been created under Sir Stephen Tallents. Theyre Lee- Elliott was commissioned to redesign labels, leaflets and posters especially for the new airmail service. Based upon stylised wings the new label was introduced on 25 July 1934. Just prior to that, on 17 May 1934, a new flag was authorised for aircraft carrying the Royal Mail.
Available alongside the display, from our Post & Go machine, will be a special commemorative Post & Go stamp, which will include a pictorial element for the first time. The underprint will incorporate the airmail logo designed by Theyre Lee-Elliott in 1934 for use on Inland Airmail posters, flyers and labels, with the text “Inland Airmail 1934”.
Check out our airmail shop range for first day covers, mugs, postcards and much more!
We will also be launching a Google Cultural Institute online exhibition on Wednesday exploring the stories of innovation in delivering the post. ‘Post Haste’ will look at the unusual and imaginative ways that have been used to transport the mail from cats to rockets and many more!
– Dominique Gardner, Exhibitions Officer