Newly appointed Philatelic Assistant, Joanna Espin, is tasked with preparing the British Postal Museum & Archive’s philatelic collection in readiness for the move to Calthorpe House in 2015. In her first blog, Joanna discusses her favourite stamp issue: British Design Classics, 2009.
Since discovering the British Design Classics stamp issue in the British Postal Museum & Archive (BPMA) collection, I have questioned what establishes a design as a classic; how design classics are utilised; under what circumstances designs are appropriated and what I would add to the list of icons.
Good design must first and foremost be fit for the intended purpose: function takes precedence over aesthetics. A classic design is something of outstanding quality and usefulness which outlives the era in which it was produced to become an essential, everyday item which is perhaps overlooked because of its commonplace nature. Jeans for example: born out of labourers’ need for durable clothing in the 19th century American West, symbolising subversion for the 1950s and 1960s American youth and becoming an equalising element of the global wardrobe today. Jeans are undoubtedly a design classic.
The British Design Classics stamp issue celebrates the Mini, Concorde, the Mini Skirt, the Routemaster Bus, the London Underground Map, the Supermarine Spitfire, the Polypropylene Chair, the K2 Telephone Kiosk, Penguin Books and the Anglepoise Lamp as bastions of British design.
I particularly admire the polypropylene chair for its simple shape, functionality and use of low cost materials. Designed by Robin Day in 1963, the innovative chair pioneered the use of polypropylene, invented nine years before, to create the first plastic shell chair. Due to the benefits of being lightweight, comfortable, stackable and affordable, the chair quickly became ubiquitous in British institutions such as schools; a childhood association which instils the design with nostalgia and classroom memories. I have recently spotted the polypropylene chair in a number of the upmarket coffee shops close to the BPMA which emphasises Zandra Rhodes’s assertion that during periods of austerity “simplification is in fashion.” The ability of a design to be used in a variety of settings is part of the benchmark of good design but it also makes one recognise cases of the appropriation of a design in order to make a fashion statement (as in the case of the polypropylene chair) or comment on society.
An example of the appropriation of a British design classic for a subversive agenda is the punk appropriation of the union jack. The Sex Pistols’ 1977 album artwork, depicting a controversial image of the Queen against the British flag and symbolising rebellion and anarchy, was able to convey a powerful anti-establishment message because of the incorporation of the union jack. The union jack design is immediately recognisable and bold; a design classic instilled with concepts of nation and Britishness. The Sex Pistols album artwork is an example of a classic design which has been subverted in order to criticise tradition and contemporary society.
Conversely the Machin definitive stamp, depicting Queen Elizabeth II in profile, is a design which celebrates British tradition and contemporary society. The postage stamp is a symbol of Britain’s industrial history and social reform. In 1840 Britain issued the world’s first adhesive postage stamp which reduced postage costs and radically increased communication. First printed in 1967, the Machin image, of which there are more than 200 billion reproductions, is the most reproduced image of all time. The Machin stamp issue is functional, identifiable, innovative and affordable. Heralding British history whilst remaining an essential component of everyday modern life, the Machin design is the definitive (if you will excuse the pun) British Design Classic.
British design classics are functional, simple, affordable and innovative. Referencing British culture, subculture, history and contemporary society; British design classics are emblems of the nation which are woven into the essential fabric of daily life.
Which is your favourite stamp in the British Design Classics issue? What would top your personal list of British design classics?