Tag Archives: Designs on Delivery

Two BPMA touring exhibitions open in Aberystwyth

Two of our touring exhibitions (Designs on Delivery and The Post Office in Pictures) are both on display at Aberystwyth Arts Centre starting tomorrow (18 January) until early March.

Designs on Delivery

Design played a crucial role in promoting social progress and technological change across Britain between 1930 and 1960. General Post Office (GPO) posters were commissioned in the context of specific channels of communication. Posters were designed for Post Office walls, pillar boxes and transport vehicles.


Post your letters before noon, Jan Lewitt and George Him, 1941 (POST 110/3184).

The exhibition posters offer a variety of visual language adopted to meet these different needs. GPO posters included work by those associated with both fine art and graphic design, demonstrating the blurring of the boundaries between high art and popular culture that poster design encouraged.

This exhibition showcases 25 of the best of these posters.


Air Mail Routes, Edward McKnight Kauffer, 1937 (POST 110/3177) .

The Post Office in Pictures

The Post Office in Pictures is an exhibition showcasing a selection of inspiring images sourced from the BPMA’s vast collections.

Photography was one of the key tools used by the GPO PR Department (est. 1934) to reach and engage with the general public. In order to supply its fledgling Post Office Magazine with professionally-produced photographs, members of the GPO Photographic Unit began to accompany the magazine’s journalists.

Down Wapping Way, 1935 (POST 118/252).

Down Wapping Way, 1935 (POST 118/252).

The exhibition showcases 30 outstanding photographs from the 1930’s to the 1980’s. Also available to read alongside the exhibitions will be copies of the Post Office Magazines, from which many of these photographs are drawn.

The Post Office in Pictures and Designs on Delivery both open on Saturday 18 January at Aberystwyth Arts Centre and run until Saturday 8 March. Entry is free of charge and open to all.

Please let us know if you do visit the exhibitions, on dominique.gardner@postalheritage.org.uk, 0207 354 7287, or @postalheritage. We hope you enjoy your visit!

— Dominique Gardner, Exhibitions Officer

The Post Office in Pictures and the BPMA Photography Collection

BPMA’s Digital Content Development Manager Martin Devereux gave a talk in June as part of our photography exhibition The Post Office in Pictures. This talk is now available to download for free as a podcast.

The talk looks at the foundation of the General Post Office Photograph Library in the 1930s, its subsequent development and re-establishment when the Post Office became a statutory corporation in 1969, through to its closure in the 1990s. The Photograph Library’s contents are now part of BPMA’s archive collection (aka the Royal Mail Archive), and in recent years Martin and other members of BPMA staff have been working to make the photographs more accessible.

Cow of Knockcloghrim - A photographer working for The Post Office Magazine in the 1930s tried to make this photo of the village post office more exciting by posing a cow which was grazing nearby in the foreground. Unfortunately the cow kept moving out of shot, hence this rather unimpressive result.

Cow of Knockcloghrim – A photographer working for The Post Office Magazine in the 1930s tried to make this photo of the village post office more exciting by posing a cow which was grazing nearby in the foreground. Unfortunately the cow kept moving out of shot, hence this rather unimpressive result.

You can find the photos dotted about our website, available to browse on our online catalogue, and uploaded to social network sites such as Flickr and History Pin. The photos have also found new lives as greetings cards and print-on-demand products, and been used in several of BPMA’s recent exhibitions including Designs on Delivery, Empire Mail and, of course, The Post Office in Pictures.

In his talk Martin Devereux discusses some of his favourite images from The Post Office in Pictures exhibition and the wider collection, and tells some of the stories behind them.

Noel Edmonds promoting television licensing via a helicopter.

Noel Edmonds promoting television licensing via a helicopter.

Download The Post Office in Pictures and the BPMA Photography Collection podcast for free from www.postalheritage.org.uk/podcast.

GPO Poster Design

Post much earlier this Christmas

Jan Lewitt and George Him's 1942 poster on the topic of posting during the festive season.

Our collection of GPO posters has proved to be a popular topic on this blog, with design enthusiasts, postal historians and many others united in their admiration for the work of artists such as Barnett Freedman, Jan Lewitt and George Him, Edward McKnight Kauffer, Peter Huveeners, Hans Schleger (Zero), Tom Eckersley, and Hans Unger. Their work and that of many other artists can now be explored in greater depth in our new podcast GPO Poster Design.

This podcast is a recording of a talk given at the BPMA last November by Dr Paul Rennie, Head of Context in Graphic Design at Central St Martins College of Art. The talk covers the development of public relations, poster art and communication at the GPO, and the advances in technology which enabled poster designers to work with new and innovative printing techniques.

If you enjoyed our exhibition Designs on Delivery – GPO Posters from 1930-1960, which can now be viewed online, or our last podcast in which Dr Scott Anthony discussed the pioneering work of Sir Stephen Tallents’, the GPO’s – and indeed Britain’s – first public relations officer, we think you will enjoy Paul Rennie’s talk.

Be first not last - Post early for Christmas

A poster promoting early posting for Christmas, designed by Tom Eckersley, 1955.

Some of the posters referenced in Paul Rennie’s talk can now be found on Flickr. For more on poster design from this period visit Paul Rennie’s website or read the blog Quad Royal.

If philately is the new black, GPO posters are the rock ‘n’ roll!

Royal Mail’s Classic Album Covers stamp issue isn’t the first time that the Post Office has gone ‘rock ‘n’ roll’ – it also happened back in the 1930s when the Post Office began a wide-ranging artist-commissioning programme to drive its public information campaigns. This led to some of the most exciting work produced in what is now known as ‘mid-century modern’ poster design.

The BPMA is fortunate in holding a treasure trove of Twentieth-Century poster design, a small portion of which was the subject of our recent exhibition, Designs on Delivery: GPO Posters 1930-1960. The exhibition included many excellent examples of public information campaign posters produced by the Post Office and we were delighted with the positive response to it. The Guardian online included a slideshow version of highlights from the exhibition and the winter issue of Illustration Magazine featured an article on our poster collection.

A GPO poster encouraging people to pack parcels carefully is illustrated by a shattered cow-shaped milk jug. The cow has a tear in its eye.

Please Pack Parcels Very Carefully by Tom Eckersley

Also smitten were the designers at ‘poptastic’ greetings card producer Umpen Editions who have developed ‘Post Modern’, a new range of cards based on eight posters from our collection. This includes several featured in the exhibition. The ever-popular, if heart-rending (please somebody put him back together!!!) ‘please pack parcels very carefully’ broken dog design by Tom Eckersley is included, making this design now available in greetings card, print-on-demand poster, fridge magnet, and fridge magnet with virtual gift formats.  A cow design from the same campaign is featured, as is Pat Keely’s poster artwork for the GPO film, Night Mail. Lesser known, but equally visually appealing work by artists Harry Stevens and Robert Broomfield are in the range, along with a wartime poster image from artist Hans Schleger (aka Zero). We are delighted with the new cards – everyone in the office has their own personal favourite.

The poster for Night Mail shows a railway track and railway signals at night.

Pat Keely's poster for Night Mail

Poster campaigns, public information films, and documentary photography emerged from the Post Office during the 1930’s under the auspices of its first Public Relations Officer, Sir Stephen Tallents, who joined the department in 1933 towards the end of George V’s reign. Indeed it was the social change, coupled with developments in mass communications techniques and processes which had occurred earlier during the King’s reign which enabled production not only of some of philately’s now most loved stamp issues (‘British Empire Exhibition’, ‘Seahorses’ and ‘PUC Pound’ issues for example) but that also laid the basis for a subsequent ‘heyday’ of GPO poster design.

The events and innovations of this extraordinary period in philatelic design history will be the focus of the BPMA’s major exhibition for 2010: Empire Mail: George V and the GPO at London’s Guildhall Art Gallery. The exhibition, part of the London 2010 Festival of Stamps, will look at the passions of King George V, the ‘philatelist king’, alongside an extraordinary period of innovation in the General Post Office which took place during his reign.

The Post Modern card range will be available shortly from the BPMA’s webshop.

Designs on Delivery launch

On Tuesday night we held a launch party for our exhibition Designs on Delivery, now open in the Well Gallery, London College of Communication.

Designs on Delivery exhibition

Designs on Delivery: GPO Posters 1930 to 1960

Posters on display as part of Designs on Delivery

Posters on display

Guests mingle at the launch

Guests mingle at the launch

Chairman of the BPMA Trustees Professor Brian Goodey opens the exhibition

Chairman of the BPMA Trustees Professor Brian Goodey opens the exhibition

Dr Paul Rennie, Head of Context in the School of Graphic Designs at Central St Martins, speaks

Dr Paul Rennie, Head of Context in the School of Graphic Designs at Central St Martins, speaks

To find out more about Designs on Delivery see our online exhibition.

War time postal publicity campaigns

by Vanessa Bell, Archivist (Cataloguing)

The Second World War hit postal and telecommunications services hard. Lack of personnel due to conscription meant that all services were under pressure and the Post Office used the Public Relations Department to carry their twin calls for understanding and assistance to the general public.

One of the Post Office’s main concerns was the delivery of mail to HM Forces overseas. Delivery times for letters sent via Air Mail services were greatly slowed down due to enemy action in the Mediterranean and the Post Office needed to find a speedier alternative; it decided to adopt the Airgraph service.

Sending an Airgraph involved customers writing a letter on a special form which was transported to a central despatching office and photographed onto a film. At the Receiving Office, large prints on bromide paper could be made from the films and despatched by post to the addressees. Although there was a slight delay for processing at each end, the service had the benefit of being faster than normal Air Mail as the films travelled in comparatively small high speed aircraft.

The service proved to be popular and in May 1942 it was extended to include civilian correspondence. The Public Relations Department were called in to help ‘popularise’ the service and as part of their strategy they produced a series of posters encouraging the public to use the service. These included posters by Hans Schleger (A.K.A Zero) (POST 110/2971), Jan Lewitt and George Him (POST 110/2972), and Anthony Frederick Sarg (POST 110/3194).

Send Airgraphs - they save aircraft space, designed by Anthony Frederick Sarg

Send Airgraphs - they save aircraft space, designed by Anthony Frederick Sarg

Austin Cooper also designed posters advertising airgraphs: (POST 110/4151 and POST 110/1184); in addition he produced a poster to advertise the first Christmas Airgraph in 1943 (POST 110/1185).

Send him Greetings on a Christmas Airgraph form, designed by Austin Cooper

Send him Greetings on a Christmas Airgraph form, designed by Austin Cooper

The Airgraph for the following Christmas was advertised in a poster produced by Leonard Beaumont (POST 110/1193). The Christmas Airgraphs proved very popular, with six million incoming and outgoing for the two years that they were available.

Send him Greetings on a Christmas Airgraph form, produced by Leonard Beaumont

Send him Greetings on a Christmas Airgraph form, produced by Leonard Beaumont

Closer to home, the telecommunications service was under pressure to perform and it was forced to drastically reduce the services that were on offer to the public as it simply could not cope with the demand. In the years 1943 and 1944 the Public Relations Department were instrumental in getting the public to reduce their use of the trunk telephone service. They did this in a number of ways, including the use of newspaper advertisements and the production of a short film to be shown in most cinemas.

They also produced a number of posters encouraging the public to ‘write instead’ of using the telephone or telegraph services. These were designed by artists such as Leonard Beaumont (POST 110/1188), Hans Schleger (A.K.A Zero) (POST 110/3200) and Hans Arnold Rothholz (POST 110/1187).

Think Ahead, Write Instead, designed by Hans Schleger (A.K.A Zero)

Think Ahead, Write Instead, designed by Hans Schleger (A.K.A Zero)

Posters produced for these two wartime campaigns were displayed on postal vans as well as inside post offices and they helped to create a situation where the public worked in partnership with the Post Office to ensure that available services were effectively operated.

Some of the other major publicity campaigns coordinated on the Home front during the Second World War by the Public Relations Department were: ‘Post Early in the day’, the annual ‘Post Early for Christmas’ campaign and a campaign beseeching the public to ‘write clearly and correctly’. The latter practice was essential so that inexperienced staff, standing in for those at war, could effectively sort the mail.

Posters played a key part in spreading the word of these campaigns and artists such as Hans Schleger (Zero), Tom Eckersley and Jan Lewitt and George Him helped to get the message across.

The BPMA exhibition Designs on Delivery: GPO posters 1930-1960 will open at the London College of Communications on 7th October 2009. 2b9pdhtfur

Posters from the Post Office Publicity Department

by Vanessa Bell, Archivist (Cataloguing)

I have recently started cataloguing some of the posters forming part of POST 110, a class in our archive which consists of printed material designed to publicise Post Office services. Although the posters cover the period from 1934 (when the Post Office Publicity Department was created) to the present day, I am focussing on the earliest ones, with a view to making a listing available via the online catalogue.

I am going to write a bit here about two of the main series of posters: those with publication number IRP (Internal Relations Panel) covering the period from 1950 to 1967, and those with publication number PRD (Public Relations Department), covering the period from 1934 to 1968. This gives a flavour of what we hold; in future blogs I will focus on particular gems of the collection.

The IRP series is formed of posters produced by the JPC (Post Office Joint Production Council) for internal usage. They were designed to promote staff efficiency by reminding them of established procedures and recommending attention to detail. Staff are variously encouraged to focus on productivity, to handle mail correctly, to be aware of the need for security, to work as part of a team and to provide good customer service.

These posters were also used to encourage staff to be thrifty, with messages such as: ‘Save usable lengths of string. Avoid waste!’, ‘Save lead seals. Recovered lead is worth £90 per ton!’ and ‘Do not mis-use mailbags. They cost money’.

Some of the earliest posters in the PRD series were offered free of charge to schools and other educational establishments. They consist of sets of four posters illustrating particular themes.

The first in the series was produced by Harold Sandys Williamson on the theme of Post Office transport; images include ‘Mails for the packet steamers at Falmouth, 1833’ and ‘Loading airmails for the Empire, Croydon 1934’.

Such was the success of this series that it was followed by several other sets of posters, by artists such as Duncan Grant, Eric Fraser and John Armstrong. One key set by John Vickery entitled Outposts of Empire draws to mind a bygone era, featuring scenes from Barbados, Central Australia, Ceylon and Southern Rhodesia.

Other posters in the PRD series formed part of major publicity campaigns including those encouraging people to post early in the day, post early for Christmas, address their letters clearly and, with the introduction of postal coding in the 1960s, to include postcodes when addressing mail.

The BPMA exhibition Designs on Delivery: GPO posters 1930-1960 will open at the London College of Communication on 7th October and run until 4th November. For more information please visit our website.