The tendency of many people to post letters at the very last minute poses a considerable problem to the Post Office and Royal Mail especially in the run-up to Christmas. The large volume of post, late in the day or only a few days before the Christmas holidays, has made the allocation of resources and the efficient provision of service much more complex and costly since the 1930s. When the GPO Public Relations Department was created in 1934, a poster campaign to educate the public to “Post Early this Christmas” started and some striking and wonderful poster designs were produced. We wrote about this successful campaign in a previous blog and now want to present some of our favourite poster images to set the mood for Christmas – and to remind you to “Shop Early – Post Early.”
Shop Early – Post Early poster (Holly Leaf) by Derek Hass from 1953 (POST 110/4243)
From the 1930s to the 1960s, the Post Office commissioned well-known designers like Jan Lewitt & George Him, Tom Eckersley or Barnett Freedman for posters informing the public about the correct use of the postal service. Just like modern advertising campaigns, the designers used animals, striking colours and humour to get their message across. Tom Eckersley’s “Be First, Not Last – Travel Early – Shop Early – Post Early” poster from 1955 features a pantomime horse in two halves: the front half (“Be First”) is smiling, the back half (“Not Last”) frowning. Dogs, Cats, Reindeer, Doves and Owls were equally popular motives to educate the public and prevent the Christmas rush.
Be First, Not Last – Travel Early – Shop Early – Post Early by Tom Eckersley from 1955 (POST 110/1340)
Post Early (Dachshund) by Leonard Beaumont from 1950
Santa Claus himself also appears in different shapes and sizes – “on wheels” with his beard flying in the wind (Manfred Reiss, 1952), skating on ice (POST 110/3213 John Rowland Barker c.1951), or flying over a smoking chimney with a bag of parcels (Eric Fraser, 1946).
Travel Shop Post Early (Father Christmas) poster by John Rowland Barker a.k.a. Kraber from 1951 (POST 110/3213)
Post Early and get 20% off BPMA Christmas cards!
Buy your Christmas cards by the 19 November 2012 from the BPMA Online Shop and receive 20% off your Christmas cards order over £10 (before Postage & Packaging). Enter POSTEARLY2012 discount code at checkout, or visit our Public Search Room in London.
Posted in Collection, Postal History, Shop
Tagged animals, Barnett Freedman, British design, buy online, Christmas, Christmas Card, Christmas cards, Christmas mail, Christmas post, Christmas rush, Derek Hass, design, discount, discount code, Father Christmas, George Him, greetings cards, Jan LeWitt, John Rowland Barker, Lewitt-Him, Merry Christmas, post early, Post Early this Christmas, Post Office, postal service, poster, poster campaign, poster deisgn, posters, public relations, Royal Mail, sale, Santa Claus, shop, Shop Early Post Early, shop online, Tom Eckersley
The BPMA Shop summer sale starts today: It’s 20% off all orders! But hurry – this amazing offer only lasts for one week. Enter SUMM3R2012 in the appropriate field at checkout (excludes P&P) and place your order by 31 July 2012.
Savings Greetings Card Set
Choose from our range of unique postal heritage gifts: Learn more about our postal history and design with our publications, let someone know they’re the best with our First Class Greetings Card, get through this British Summer with our big BPMA Umbrella, or simply smarten up your standard business dress with a Penny Black Tie.
And just in time for “the greatest show on earth” the new book by the President of the Society of Olympic Collectors, Bob Wilcock, The London 1948 Olympic Games: A Collectors’ Guide is now also available.
Visit the BPMA show at http://www.postalheritage.org.uk/shop.
Posted in Shop
Tagged Bob Wilcock, books, discount, discount code, greetings cards, London 1948 Olympics, London 2012, menswear, museum shop, Olympic Games, penny black, Philatelic, philately, Post Office Savings Bank, Postal History, posters, publications, sale, shop, Society of Olympic Collectors, The London 1948 Olympic Games: A Collector's Guide, tie, umbrella