Tag Archives: George Him

Vintage GPO Posters go up for online Auction

As regular readers will have seen here at the BPMA we have a stunning poster collection. The General Post Office (GPO) was a trendsetting organisation, particularly when it came to marketing, and in the 1930s it broke the mould with its innovative poster designs.

James Mawtus-Judd

Poster on careful packing by James Mawtus-Judd

This Thursday (9 July) we’ll be offering the public a rare opportunity to own a piece of iconic design when we put a significant selection of vintage GPO posters (duplicate to our collections) up for online auction via Onslows Auction House.

John Vickery (2)

Poster from the Outposts of Empire series by John Vickery

These stunning images come from this golden age of public relations at the GPO, between the 1930s and 1960s. Some of the most prominent artists and designers of the time vied for commissions, creating striking posters on a range on subjects from airmail through to pleas for the careful packing of parcels.

Harry Stevens

Poster calling for careful packaging by Harry Stevens

The posters to go on sale include works by Edward McKnight Kauffer, Tom Eckersley, John Armstrong, Jan Le Witt and George Him. Many of these artists went on to take commissions at places such as London Transport and the Ministry of Information where they created iconic designs to support the war effort during the Second World War.

Edward McKnight Kauffer

Poster from the Outposts of Britain series by Edward McKnight Kauffer

The money raised at auction will go towards delivering The Postal Museum and Mail Rail, where posters, and design more generally, will play a vital role in telling the remarkable stories of how the British postal service helped to shape our social and communications history.

Please visit Onslows website to view the full auction catalogue.

Postal posters exhibition in Swindon

From Tuesday 19th March to Thursday 27th June 2013 selected posters from The BPMA’s Designs on Delivery exhibition will be on display at Great Western Hospital, Swindon.

Design played a crucial role in promoting social progress and technological change across Britain between 1930 and 1960. The commercial poster reached cultural maturity during this period and became the most eloquent of the mass media.

Please pack parcels very carefully, 1957. Designer: Tom Eckersley. (POST 110/2592)

Please pack parcels very carefully, 1957. Designer: Tom Eckersley. (POST 110/2592)

From the 1930s onwards the Post Office became a leader in the field of poster design, commissioning some of Britain’s most recognized artists and designers. This success owes much to the appointment of Stephen Tallents as the Post Office’s first public relations officer in 1933. Under his guidance a Poster Advisory Group composed of key figures in the arts and business led the commissioning process.

Buy stamps in books, 1959. Designer: Pieter Huveneers. (POST 110/2536)

Buy stamps in books, 1959. Designer: Pieter Huveneers. (POST 110/2536)

Some of the posters commissioned were commercially driven. Others were intended simply as self-publicity or for creating goodwill among its publics. The Post Office’s rich store of material could also, wrote Tallents in 1935, make a contribution to the ‘picture of Britain’.

Post your letters before noon, 1941. Designers: Jan Lewitt and George Him. (POST 110/3184)

Post your letters before noon, 1941. Designers: Jan Lewitt and George Him. (POST 110/3184)

GPO posters included work by those associated with both fine art and graphic design, demonstrating the blurring of the boundaries between high art and popular culture that poster design encouraged. This exhibition showcases the best of these posters.

The exhibiting of Designs on Delivery has been made possible through a partnership with Paintings in Hospitals. Paintings in Hospitals is a registered charity that uses visual art to create environments that improve health, wellbeing and the healthcare experience for service users, their families and staff.

The Post Office handles 23,000,000 letters a day, 1947. Designer: G R Morris (POST 109/195)

The Post Office handles 23,000,000 letters a day, 1947. Designer: G R Morris (POST 109/195)

Designs on Delivery will be exhibited in the Temporary Exhibition Space (Main Entrance – Ground Floor) at the Great Western Hospital. The exhibition is open daily. Entry is free of charge and open to all. For opening hours, please see the Hospital’s website www.gwh.nhs.uk or for more information on the exhibition please see our website.

If you would like to share your feedback on the exhibition, please contact the BPMA Exhibitions Officer on dominique.gardner@postalheritage.org.uk.

Dominique Gardner – Exhibitions Officer

GPO Christmas Posters

The tendency of many people to post letters at the very last minute poses a considerable problem to the Post Office and Royal Mail especially in the run-up to Christmas. The large volume of post, late in the day or only a few days before the Christmas holidays, has made the allocation of resources and the efficient provision of service much more complex and costly since the 1930s. When the GPO Public Relations Department was created in 1934, a poster campaign to educate the public to “Post Early this Christmas” started and some striking and wonderful poster designs were produced. We wrote about this successful campaign in a previous blog and now want to present some of our favourite poster images to set the mood for Christmas – and to remind you to “Shop Early – Post Early.”

Shop Early – Post Early poster (Holly Leaf) by Derek Hass from 1953 (POST 110/4243)

Shop Early – Post Early poster (Holly Leaf) by Derek Hass from 1953 (POST 110/4243)

From the 1930s to the 1960s, the Post Office commissioned well-known designers like Jan Lewitt & George Him, Tom Eckersley or Barnett Freedman for posters informing the public about the correct use of the postal service. Just like modern advertising campaigns, the designers used animals, striking colours and humour to get their message across. Tom Eckersley’s “Be First, Not Last – Travel Early – Shop Early – Post Early” poster from 1955 features a pantomime horse in two halves: the front half (“Be First”) is smiling, the back half (“Not Last”) frowning. Dogs, Cats, Reindeer, Doves and Owls were equally popular motives to educate the public and prevent the Christmas rush.

Be First, Not Last – Travel Early – Shop Early – Post Early by Tom Eckersley from 1955 (POST 110/1340)

Be First, Not Last – Travel Early – Shop Early – Post Early by Tom Eckersley from 1955 (POST 110/1340)

Post Early (Dachshund) by Leonard Beaumont from 1950

Post Early (Dachshund) by Leonard Beaumont from 1950

Santa Claus himself also appears in different shapes and sizes – “on wheels” with his beard flying in the wind (Manfred Reiss, 1952), skating on ice (POST 110/3213 John Rowland Barker c.1951), or flying over a smoking chimney with a bag of parcels (Eric Fraser, 1946).

Travel Shop Post Early (Father Christmas) poster by John Rowland Barker a.k.a. Kraber from 1951 (POST 110/3213)

Travel Shop Post Early (Father Christmas) poster by John Rowland Barker a.k.a. Kraber from 1951 (POST 110/3213)

Post Early and get 20% off BPMA Christmas cards!

Buy your Christmas cards by the 19 November 2012 from the BPMA Online Shop and receive 20% off your Christmas cards order over £10 (before Postage & Packaging). Enter POSTEARLY2012 discount code at checkout, or visit our Public Search Room in London.

A Postal View of London – GPO Poster Design

GPO Posters have played a significant role in establishing a dynamic relationship between the public service and its customers. For instance, they reminded people to use the postal service more efficiently and ‘Post Early’. Thanks to open-minded PR Officers like Stephen Tallents, GPO Posters also became a mirror of British graphic design particularly from the 1930s onwards. The GPO’s public relations department – the first government ministry PR department ever – saw the educational potential of poster design and combined it with a high standard of modern art. The Post Office offered employment to many artists and graphic designers; many of them helped shape the world of design and art during their careers. These included Tom Eckersley, Frank Newbould. and George Him and Jan Le Witt, better known as the Lewitt-Him partnership.

A Postal Guide to the Maze of London, 1951, Lewitt-Him (PRD0639)

A Postal Guide to the Maze of London, 1951, Lewitt-Him (PRD0639)

One example of how those campaigns were linked to creative design and the distribution of business information can be illustrated in the numerous posters advertising Post Office directories. This ranged from directories of the businesses and services available in cities throughout Britain to publications such as the ‘Post Office Guide’, ‘Post Offices in the United Kingdom’, ‘London Post Offices and Streets’, and ‘Postal Addresses’. They provided valuable resources for marketing and sales departments and were updated every year. The works of artists like Lewitt-Him, Alick Knight or M H Armengol illustrate how these campaigns succeeded in presenting a functional product with iconic images and ingenious designs.

London Post Offices and Streets, 1958, M H Armengol (PRD0758)

London Post Offices and Streets, 1958, M H Armengol (PRD0758)

Probably one of the most prominent posters is Lewitt-Him’s ‘A Postal Guide of the Maze of London’ (1951) which depicts a postman about to enter a stylistic maze of houses. The publication provides details of Post Offices, their streets and district numbers, hours of business and a listing of street names – a perfect aid for the postman’s journey into the intricate maze of streets. The partnership of the two Polish-born artists Jan Le Witt (1907-1991) and George Him (1900-1981) was a very successful collaboration in graphic design and they created several posters for the Ministry of Information during the Second World War and murals for the Festival of Britain (1951).

London Post Offices and Streets, 1958, Alick Knight (PRD0939)

London Post Offices and Streets, 1958, Alick Knight (PRD0939)

Other poster artists may have remained relatively obscure but their creativity had resulted in some fine GPO poster art. Alick Knight, for example, contributed to several Post Office campaigns, including for the Post Office Guide during the 1950s. Several of his posters feature drawings of iconic buildings like the one for the ‘London Post Offices and Streets’ (1958). Although these posters advertising the London Post Office Guides were designed to have an immediate impact and relate to a particular product, their designs give them a surprising agelessness and relevance to anyone living in or coming to London.

A Postal View of London: London Post Offices and Streets, 1953, H W Browning (PRD0698)

A Postal View of London: London Post Offices and Streets, 1953, H W Browning (PRD0698)

The BPMA have produced a new set of postcards featuring the London-themed posters in this blog. It is now available in the BPMA Shop and further Post Office Guide posters can also be found on our print-on-demand website.

London Post Offices and Streets, 1960, Carol Barker (PRD1072)

London Post Offices and Streets, 1960, Carol Barker (PRD1072)

– Jana Harnett, Marketing & Development Assistant

Post Office: Publicity artwork and designs

by Vanessa Bell, Archivist (Cataloguing)

POST 109 is now available for browsing on our online catalogue. It contains original artwork produced for posters and leaflets, as well as designs produced for a variety of purposes, including greetings telegram forms, logos and logotypes, vehicle livery and postal equipment. Material includes paintings and pencil and ink drawings, as well as photographs, transparencies and annotated final proofs.

Much of the artwork in the series was commissioned by the Public Relations Department, which was first created in 1934, under the first Post Office Public Relations Officer, Stephen Tallents. Right from the conception of the department, it assumed responsibility for commissioning designs for posters, which it considered to be a vital part of Post Office publicity; it did this initially in consultation with a ‘Poster Advisory Group’, but from 1937 it operated in its own right.

A postman wheels his bike down a country lane

Sketch for rural postman: artwork for a poster, by John Nash, 1935

The department approached leading artists for the production of posters of two kinds, known respectively as ‘Prestige’ and ‘Selling’. ‘Prestige’ posters fell into two categories: those specially prepared for distribution to schools and those for display in Crown Post Offices and non-public offices in Post Office buildings, they were intended to be more formal in style, eye catching rather than persuasive. ‘Selling’ posters had a direct ‘selling’ appeal and were intended to persuade the beholder to use a particular service or buy a particular product.

POST 109 includes a number of adopted poster designs, but it also contains examples of commissioned artwork that was rejected. Artworks include an Edward Bawden poster about the Post Office Underground Railway (later known as Mail Rail)  (below), John Nash’s watercolour depicting a rural postman (above left), an oil painting by Edgar Ainsworth showing a night scene at a sorting office (POST 109/507), and George Charlton’s Interior of Travelling Post Office (POST 109/375).

A drawing of the Post Office underground railway, a driverless train system which carried mail under the streets of London

Post Office Tube Railway: artwork for a poster, by Edward Bawden, circa 1935

The collection also includes rejected designs by artists more usually ‘favourites’ of the Public Relations Department, such as Tom Eckersley (POST 109/15) and Jan Lewitt and George Him (POST 109/602-605 and below).

A poster design depicting a postman dragging a giant envelope

Post much earlier this X-mas: Artwork for a poster, by Jan Lewitt and George Him, 1950

The Public Relations Department was also instrumental in commissioning artists to design forms for the Greetings Telegram Service, which was introduced in 1935 as a means of revitalising the telegraph service.

Greetings telegrams were to be associated with special occasions and as such, designs had to be particularly attractive, with an element of luxury, this was encapsulated in the golden envelope designed to accompany the form.

POST 109 includes many examples of adopted designs; for example, the design produced by Margaret Calkin James for the first ever greetings telegram form, issued in July 1935 (below).

Bordered with a red and black design, the telegram form has a clean centre for typing the message

Margaret Calkin James' design for the first ever greetings telegram form, issued in July 1935

It also includes a number of unsuccessful designs, including one produced by Clifford and Rosemary Ellis (below), two by Alan Reynolds Stone (POST 109/649 and POST 109/659) and one by Rex Whistler (POST 109/692); Whistler also produced two other designs for greetings telegram forms that made it into print.

Featuring a decorative border with bows and stars.

Greetings Telegram artwork by Cliff & Rosemary Ellis, 1937

Other items in POST 109 include artwork for the familiar GPO monogram, produced by Macdonald Gill in 1934, pillar box designs by Tony Gibbs from 1977 and artwork produced by Ben Maile for inclusion in the book: First Post: From penny black to the present day (Quiller Press, 1990).

GPO Poster Design

Post much earlier this Christmas

Jan Lewitt and George Him's 1942 poster on the topic of posting during the festive season.

Our collection of GPO posters has proved to be a popular topic on this blog, with design enthusiasts, postal historians and many others united in their admiration for the work of artists such as Barnett Freedman, Jan Lewitt and George Him, Edward McKnight Kauffer, Peter Huveeners, Hans Schleger (Zero), Tom Eckersley, and Hans Unger. Their work and that of many other artists can now be explored in greater depth in our new podcast GPO Poster Design.

This podcast is a recording of a talk given at the BPMA last November by Dr Paul Rennie, Head of Context in Graphic Design at Central St Martins College of Art. The talk covers the development of public relations, poster art and communication at the GPO, and the advances in technology which enabled poster designers to work with new and innovative printing techniques.

If you enjoyed our exhibition Designs on Delivery – GPO Posters from 1930-1960, which can now be viewed online, or our last podcast in which Dr Scott Anthony discussed the pioneering work of Sir Stephen Tallents’, the GPO’s – and indeed Britain’s – first public relations officer, we think you will enjoy Paul Rennie’s talk.

Be first not last - Post early for Christmas

A poster promoting early posting for Christmas, designed by Tom Eckersley, 1955.

Some of the posters referenced in Paul Rennie’s talk can now be found on Flickr. For more on poster design from this period visit Paul Rennie’s website or read the blog Quad Royal.

New to our online catalogue

Over 4,000 descriptions were uploaded to the online catalogue last week, bringing the total of records available for public consultation to 87,635. The latest batch of records available include:

From the Royal Mail Archive

  • POST 109 – an additional 900 records of publicity artwork and designs;
  • POST 68 – 1250 records of rules and instructions;

From the Museum collection

  • Approximately 1800 descriptions of handstamps;
  • Approximately 120 descriptions of badges and buttons;
  • And an additional 69 book titles to the Search Room library.
One of David Langdon’s cartoons on safe driving

One of David Langdon’s cartoons on safe driving (POST 109/564)

The latest records show a great variety in the collections held by the BPMA. Handstamps were items in everyday use at post offices and sorting offices across the country and our collection includes a cross-section of the types of handstamps used. From special event handstamps, such as the Littlewoods Challenge Cup 1989 Wembley handstamp (2010-0033/2) to the local penny post handstamps, such as the Aycliffe handstamp from early –mid nineteenth century (2009-0334).

Post 109 new entries include David Langdon’s series of cartoon artwork on safe driving (POST 109/564-567) and Jan Lewitt and George Him’s artwork for “x-mas” postings (POST 109/602-605).

Post 68 includes a broad range of instructions, manuals, rule books and circulars from all areas of the Post Office. This series of records will prove interesting to anyone wishing to know more about Post Office operations and services. Some of these rules also contain a surprising wealth of personal and local information, such as the instructions for the postmaster of Garn Dolbenmaen (POST 68/920) which contain details about the postmen’s walk schedule in 1880.

War time postal publicity campaigns

by Vanessa Bell, Archivist (Cataloguing)

The Second World War hit postal and telecommunications services hard. Lack of personnel due to conscription meant that all services were under pressure and the Post Office used the Public Relations Department to carry their twin calls for understanding and assistance to the general public.

One of the Post Office’s main concerns was the delivery of mail to HM Forces overseas. Delivery times for letters sent via Air Mail services were greatly slowed down due to enemy action in the Mediterranean and the Post Office needed to find a speedier alternative; it decided to adopt the Airgraph service.

Sending an Airgraph involved customers writing a letter on a special form which was transported to a central despatching office and photographed onto a film. At the Receiving Office, large prints on bromide paper could be made from the films and despatched by post to the addressees. Although there was a slight delay for processing at each end, the service had the benefit of being faster than normal Air Mail as the films travelled in comparatively small high speed aircraft.

The service proved to be popular and in May 1942 it was extended to include civilian correspondence. The Public Relations Department were called in to help ‘popularise’ the service and as part of their strategy they produced a series of posters encouraging the public to use the service. These included posters by Hans Schleger (A.K.A Zero) (POST 110/2971), Jan Lewitt and George Him (POST 110/2972), and Anthony Frederick Sarg (POST 110/3194).

Send Airgraphs - they save aircraft space, designed by Anthony Frederick Sarg

Send Airgraphs - they save aircraft space, designed by Anthony Frederick Sarg

Austin Cooper also designed posters advertising airgraphs: (POST 110/4151 and POST 110/1184); in addition he produced a poster to advertise the first Christmas Airgraph in 1943 (POST 110/1185).

Send him Greetings on a Christmas Airgraph form, designed by Austin Cooper

Send him Greetings on a Christmas Airgraph form, designed by Austin Cooper

The Airgraph for the following Christmas was advertised in a poster produced by Leonard Beaumont (POST 110/1193). The Christmas Airgraphs proved very popular, with six million incoming and outgoing for the two years that they were available.

Send him Greetings on a Christmas Airgraph form, produced by Leonard Beaumont

Send him Greetings on a Christmas Airgraph form, produced by Leonard Beaumont

Closer to home, the telecommunications service was under pressure to perform and it was forced to drastically reduce the services that were on offer to the public as it simply could not cope with the demand. In the years 1943 and 1944 the Public Relations Department were instrumental in getting the public to reduce their use of the trunk telephone service. They did this in a number of ways, including the use of newspaper advertisements and the production of a short film to be shown in most cinemas.

They also produced a number of posters encouraging the public to ‘write instead’ of using the telephone or telegraph services. These were designed by artists such as Leonard Beaumont (POST 110/1188), Hans Schleger (A.K.A Zero) (POST 110/3200) and Hans Arnold Rothholz (POST 110/1187).

Think Ahead, Write Instead, designed by Hans Schleger (A.K.A Zero)

Think Ahead, Write Instead, designed by Hans Schleger (A.K.A Zero)

Posters produced for these two wartime campaigns were displayed on postal vans as well as inside post offices and they helped to create a situation where the public worked in partnership with the Post Office to ensure that available services were effectively operated.

Some of the other major publicity campaigns coordinated on the Home front during the Second World War by the Public Relations Department were: ‘Post Early in the day’, the annual ‘Post Early for Christmas’ campaign and a campaign beseeching the public to ‘write clearly and correctly’. The latter practice was essential so that inexperienced staff, standing in for those at war, could effectively sort the mail.

Posters played a key part in spreading the word of these campaigns and artists such as Hans Schleger (Zero), Tom Eckersley and Jan Lewitt and George Him helped to get the message across.

The BPMA exhibition Designs on Delivery: GPO posters 1930-1960 will open at the London College of Communications on 7th October 2009. 2b9pdhtfur

GPO publicity: ‘Post early in the day’

by Vanessa Bell, Archivist (Cataloguing)

In 1925 a national campaign was launched, encouraging the public to ‘Post early in the day’.  The idea was to alleviate pressure on the postal work force by avoiding a rush on letter boxes at the end of the working day. After an initial interest, the campaign proved largely unsuccessful. 

POST 122/11087: Please Post Early In The Day

POST 122/11087: Please Post Early In The Day

It wasn’t until the early 1930s that another national scheme to spread the ‘Post early’ message was considered; with two of the earliest publicity posters commissioned by Public Relations Officer: Stephen Tallents, being on this theme.

These posters, produced in 1934 and depicting postmen on their rounds: PRD 0086 (POST 110/4340) and PRD 0087 (POST 110/1439) are the only two in the collection designed by Graham Sutherland, a then up and coming artist.

POST 110/1439: Post Early

POST 110/1439: Post Early

This initial push was followed a few years later by an all out national campaign targeting businesses in particular; this was officially launched by the Assistant Postmaster General in a speech to the Sheffield Chamber of Commerce in February 1937.

A leaflet entitled ‘Post during the lunch hour’ (which became the slogan of the campaign) was published in the same month.

POST 122/10941: Post During The Lunch-Hour leaflet

POST 122/10941: Post During The Lunch-Hour leaflet

This was followed up by two posters. The first, PRD 0155 was entitled: ‘Post during lunch hour’ (POST 110/2491), it was designed by Edward McKnight Kauffer, who went on to produce a set of GPO posters for use in schools entitled ‘Outposts of Britain’ later that same year.

PRD 0155: Post during lunch hour

PRD 0155: Post during lunch hour

The second poster, PRD 0173 was entitled: ‘Post early in the day’ (POST 110/1159); it was designed by Pat Keely, who went on to produce a number of posters for the GPO throughout the 1940s and 1950s.

PRD 0173: Post early in the day

PRD 0173: Post early in the day

The campaign gathered momentum throughout the early years of the Second World War, when it was particularly important to get the message across due to extra pressure on the postal workforce brought about by conscription.  Some key artists of the era were called in to produce posters; these included Hans Schleger (Zero), who produced a set of posters (PRD 0250-0252) featuring a running chef, encouraging the public to ‘Post before lunch’ In order to achieve the best war time delivery (see POST 110/4150, POST 110/2966 and POST 110/1173). The posters were used both in post offices and on mail vans in an attempt to reach the widest possible audience.

PRD 0251: Post before lunch

PRD 0251: Post before lunch

PRD 0252: Posting before lunch enables the Post Office to give your letters the best possible war-time delivery

PRD 0252: Posting before lunch enables the Post Office to give your letters the best possible war-time delivery

Other war time artists included Jan LeWitt and George Him, who worked together on a number of inspirational poster designs between 1933 and 1954 when their partnership dissolved.  They produced some memorable posters for the ‘Post Early’ campaign, each involving the image of a cartoon postman dragging a large letter over his shoulder (PRD 0238 and PRD 0241 (POST 110/3184 and POST 110/2502)).

PRD 0238: Post your letters before noon for first delivery next morning in

PRD 0238: Post your letters before noon for first delivery next morning in

PRD 0242: Post early - And dont miss the Noon post

PRD 0242: Post early - And don't miss the "Noon" post

‘Post early’ was not the only publicity campaign to be pursued during the Second World War; posters were also produced on themes such as: ‘Save for national security’; ‘Don’t telephone or telegraph if a letter or postcard will do’ and ‘Airgraphs get priority’. I will be exploring some of these posters in my next blog.