Tag Archives: Lewitt-Him

GPO Christmas Posters

The tendency of many people to post letters at the very last minute poses a considerable problem to the Post Office and Royal Mail especially in the run-up to Christmas. The large volume of post, late in the day or only a few days before the Christmas holidays, has made the allocation of resources and the efficient provision of service much more complex and costly since the 1930s. When the GPO Public Relations Department was created in 1934, a poster campaign to educate the public to “Post Early this Christmas” started and some striking and wonderful poster designs were produced. We wrote about this successful campaign in a previous blog and now want to present some of our favourite poster images to set the mood for Christmas – and to remind you to “Shop Early – Post Early.”

Shop Early – Post Early poster (Holly Leaf) by Derek Hass from 1953 (POST 110/4243)

Shop Early – Post Early poster (Holly Leaf) by Derek Hass from 1953 (POST 110/4243)

From the 1930s to the 1960s, the Post Office commissioned well-known designers like Jan Lewitt & George Him, Tom Eckersley or Barnett Freedman for posters informing the public about the correct use of the postal service. Just like modern advertising campaigns, the designers used animals, striking colours and humour to get their message across. Tom Eckersley’s “Be First, Not Last – Travel Early – Shop Early – Post Early” poster from 1955 features a pantomime horse in two halves: the front half (“Be First”) is smiling, the back half (“Not Last”) frowning. Dogs, Cats, Reindeer, Doves and Owls were equally popular motives to educate the public and prevent the Christmas rush.

Be First, Not Last – Travel Early – Shop Early – Post Early by Tom Eckersley from 1955 (POST 110/1340)

Be First, Not Last – Travel Early – Shop Early – Post Early by Tom Eckersley from 1955 (POST 110/1340)

Post Early (Dachshund) by Leonard Beaumont from 1950

Post Early (Dachshund) by Leonard Beaumont from 1950

Santa Claus himself also appears in different shapes and sizes – “on wheels” with his beard flying in the wind (Manfred Reiss, 1952), skating on ice (POST 110/3213 John Rowland Barker c.1951), or flying over a smoking chimney with a bag of parcels (Eric Fraser, 1946).

Travel Shop Post Early (Father Christmas) poster by John Rowland Barker a.k.a. Kraber from 1951 (POST 110/3213)

Travel Shop Post Early (Father Christmas) poster by John Rowland Barker a.k.a. Kraber from 1951 (POST 110/3213)

Post Early and get 20% off BPMA Christmas cards!

Buy your Christmas cards by the 19 November 2012 from the BPMA Online Shop and receive 20% off your Christmas cards order over £10 (before Postage & Packaging). Enter POSTEARLY2012 discount code at checkout, or visit our Public Search Room in London.

A Postal View of London – GPO Poster Design

GPO Posters have played a significant role in establishing a dynamic relationship between the public service and its customers. For instance, they reminded people to use the postal service more efficiently and ‘Post Early’. Thanks to open-minded PR Officers like Stephen Tallents, GPO Posters also became a mirror of British graphic design particularly from the 1930s onwards. The GPO’s public relations department – the first government ministry PR department ever – saw the educational potential of poster design and combined it with a high standard of modern art. The Post Office offered employment to many artists and graphic designers; many of them helped shape the world of design and art during their careers. These included Tom Eckersley, Frank Newbould. and George Him and Jan Le Witt, better known as the Lewitt-Him partnership.

A Postal Guide to the Maze of London, 1951, Lewitt-Him (PRD0639)

A Postal Guide to the Maze of London, 1951, Lewitt-Him (PRD0639)

One example of how those campaigns were linked to creative design and the distribution of business information can be illustrated in the numerous posters advertising Post Office directories. This ranged from directories of the businesses and services available in cities throughout Britain to publications such as the ‘Post Office Guide’, ‘Post Offices in the United Kingdom’, ‘London Post Offices and Streets’, and ‘Postal Addresses’. They provided valuable resources for marketing and sales departments and were updated every year. The works of artists like Lewitt-Him, Alick Knight or M H Armengol illustrate how these campaigns succeeded in presenting a functional product with iconic images and ingenious designs.

London Post Offices and Streets, 1958, M H Armengol (PRD0758)

London Post Offices and Streets, 1958, M H Armengol (PRD0758)

Probably one of the most prominent posters is Lewitt-Him’s ‘A Postal Guide of the Maze of London’ (1951) which depicts a postman about to enter a stylistic maze of houses. The publication provides details of Post Offices, their streets and district numbers, hours of business and a listing of street names – a perfect aid for the postman’s journey into the intricate maze of streets. The partnership of the two Polish-born artists Jan Le Witt (1907-1991) and George Him (1900-1981) was a very successful collaboration in graphic design and they created several posters for the Ministry of Information during the Second World War and murals for the Festival of Britain (1951).

London Post Offices and Streets, 1958, Alick Knight (PRD0939)

London Post Offices and Streets, 1958, Alick Knight (PRD0939)

Other poster artists may have remained relatively obscure but their creativity had resulted in some fine GPO poster art. Alick Knight, for example, contributed to several Post Office campaigns, including for the Post Office Guide during the 1950s. Several of his posters feature drawings of iconic buildings like the one for the ‘London Post Offices and Streets’ (1958). Although these posters advertising the London Post Office Guides were designed to have an immediate impact and relate to a particular product, their designs give them a surprising agelessness and relevance to anyone living in or coming to London.

A Postal View of London: London Post Offices and Streets, 1953, H W Browning (PRD0698)

A Postal View of London: London Post Offices and Streets, 1953, H W Browning (PRD0698)

The BPMA have produced a new set of postcards featuring the London-themed posters in this blog. It is now available in the BPMA Shop and further Post Office Guide posters can also be found on our print-on-demand website.

London Post Offices and Streets, 1960, Carol Barker (PRD1072)

London Post Offices and Streets, 1960, Carol Barker (PRD1072)

– Jana Harnett, Marketing & Development Assistant