Tag Archives: Merry Christmas

GPO Christmas Posters

The tendency of many people to post letters at the very last minute poses a considerable problem to the Post Office and Royal Mail especially in the run-up to Christmas. The large volume of post, late in the day or only a few days before the Christmas holidays, has made the allocation of resources and the efficient provision of service much more complex and costly since the 1930s. When the GPO Public Relations Department was created in 1934, a poster campaign to educate the public to “Post Early this Christmas” started and some striking and wonderful poster designs were produced. We wrote about this successful campaign in a previous blog and now want to present some of our favourite poster images to set the mood for Christmas – and to remind you to “Shop Early – Post Early.”

Shop Early – Post Early poster (Holly Leaf) by Derek Hass from 1953 (POST 110/4243)

Shop Early – Post Early poster (Holly Leaf) by Derek Hass from 1953 (POST 110/4243)

From the 1930s to the 1960s, the Post Office commissioned well-known designers like Jan Lewitt & George Him, Tom Eckersley or Barnett Freedman for posters informing the public about the correct use of the postal service. Just like modern advertising campaigns, the designers used animals, striking colours and humour to get their message across. Tom Eckersley’s “Be First, Not Last – Travel Early – Shop Early – Post Early” poster from 1955 features a pantomime horse in two halves: the front half (“Be First”) is smiling, the back half (“Not Last”) frowning. Dogs, Cats, Reindeer, Doves and Owls were equally popular motives to educate the public and prevent the Christmas rush.

Be First, Not Last – Travel Early – Shop Early – Post Early by Tom Eckersley from 1955 (POST 110/1340)

Be First, Not Last – Travel Early – Shop Early – Post Early by Tom Eckersley from 1955 (POST 110/1340)

Post Early (Dachshund) by Leonard Beaumont from 1950

Post Early (Dachshund) by Leonard Beaumont from 1950

Santa Claus himself also appears in different shapes and sizes – “on wheels” with his beard flying in the wind (Manfred Reiss, 1952), skating on ice (POST 110/3213 John Rowland Barker c.1951), or flying over a smoking chimney with a bag of parcels (Eric Fraser, 1946).

Travel Shop Post Early (Father Christmas) poster by John Rowland Barker a.k.a. Kraber from 1951 (POST 110/3213)

Travel Shop Post Early (Father Christmas) poster by John Rowland Barker a.k.a. Kraber from 1951 (POST 110/3213)

Post Early and get 20% off BPMA Christmas cards!

Buy your Christmas cards by the 19 November 2012 from the BPMA Online Shop and receive 20% off your Christmas cards order over £10 (before Postage & Packaging). Enter POSTEARLY2012 discount code at checkout, or visit our Public Search Room in London.

The History of the Christmas Card

A talk I am giving at London Metropolitan Archives on December 1st on ‘The History of the Christmas Card’ gives me an excellent opportunity to highlight our most festively appropriate museum collection.

Dating from 1843 up to the present day, our Christmas card collection incorporates a large number of Victorian and Edwardian cards, as well as wartime, National Savings, and General Post Office departmental cards. We also have an original copy of the earliest known surviving British Christmas card, and the first believed to have been sold commercially, which is that commissioned in 1843 by Henry Cole, the first Director of what is now the Victoria and Albert Museum. I will provide more details about the origins of Christmas card-giving, and other contenders for the first card, in my talk.

Winifred M. Ackroyd Christmas card, c.1920 (OB1994.298/3)

Winifred M. Ackroyd Christmas card, c.1920 (OB1994.298/3)

Universal Postal Union Christmas card, 1889-1890 (Acc. No. 0353)

Universal Postal Union Christmas card, 1889-1890 (Acc. No. 0353)

Cards were produced for all tastes and none, and few in the collection display the Christian themes we often see on cards today. Instead, traditional pagan imagery was a popular feature, and ivy, holly, and robins feature on many nineteenth and early twentieth century cards.

St Nicholas Christmas card, 1891-1892 (E1502.20)

St Nicholas Christmas card, 1891-1892 (E1502.20)

Victorian and Edwardian cards were often exchanged between lovers, who covertly conveyed their feelings through the language of flowers to deceive the prying eyes of their elders.

Embossed Christmas card, c.1880 (OB1995.27/5/02)

Embossed Christmas card, c.1880 (OB1995.27/5/02)

The Christmas card became a fashionable and affordable luxury indulged in by those who could afford to spend as little as a halfpenny or as much as five guineas. Aware of the charm of novelty cards, some manufacturers produced designs to appeal particularly to feminine fancies, and we have some very pretty, and well-preserved, examples.

Embossed fan-shaped Christmas card, c. 1880 (OB1995.27/1)

Embossed fan-shaped Christmas card, c. 1880 (OB1995.27/1)

If we are to judge by the quality of the cards alone, their recipients must have been held in high esteem by the senders. Embroidery, paper-lace, gilding and silk adorn several cards, and one wonders which lucky lady was on the receiving end of a Rimmel perfumed card!

Perfume sachet Christmas card with paper-lace and silk, c.1860-1880 (OB1995.27/8/01)

Perfume sachet Christmas card with paper-lace and silk, c.1860-1880 (OB1995.27/8/01)

The seminar, organised by the group ‘Archives for London’, will provide a detailed history of the custom of giving Christmas cards, and their design, production and sale. For more details, and to book a place, please email Jeff Gerhardt at Jeff.Gerhardt@cityoflondon.gov.uk, or telephone 020 7332 3816.

Items from the BPMA’s Christmas card collection can be viewed by appointment. Please contact info@postalheritage.org.uk for details.

– Anna Flood, Archivist (Cataloguing)