Tag Archives: Ministry of Information

Vintage GPO Posters go up for online Auction

As regular readers will have seen here at the BPMA we have a stunning poster collection. The General Post Office (GPO) was a trendsetting organisation, particularly when it came to marketing, and in the 1930s it broke the mould with its innovative poster designs.

James Mawtus-Judd

Poster on careful packing by James Mawtus-Judd

This Thursday (9 July) we’ll be offering the public a rare opportunity to own a piece of iconic design when we put a significant selection of vintage GPO posters (duplicate to our collections) up for online auction via Onslows Auction House.

John Vickery (2)

Poster from the Outposts of Empire series by John Vickery

These stunning images come from this golden age of public relations at the GPO, between the 1930s and 1960s. Some of the most prominent artists and designers of the time vied for commissions, creating striking posters on a range on subjects from airmail through to pleas for the careful packing of parcels.

Harry Stevens

Poster calling for careful packaging by Harry Stevens

The posters to go on sale include works by Edward McKnight Kauffer, Tom Eckersley, John Armstrong, Jan Le Witt and George Him. Many of these artists went on to take commissions at places such as London Transport and the Ministry of Information where they created iconic designs to support the war effort during the Second World War.

Edward McKnight Kauffer

Poster from the Outposts of Britain series by Edward McKnight Kauffer

The money raised at auction will go towards delivering The Postal Museum and Mail Rail, where posters, and design more generally, will play a vital role in telling the remarkable stories of how the British postal service helped to shape our social and communications history.

Please visit Onslows website to view the full auction catalogue.

The GPO Film Unit

From 1933 until its demise in 1940, many now celebrated talents of cinema and the arts worked for the GPO Film Unit. The films produced during the relatively short existence of the Unit had a major impact on British film, especially in relation to documentary film making. Benjamin Britten, W.H Auden, William Coldstream, Humphrey Jennings, Alberto Cavalcanti and John Grierson are just some of the names that appear in the credits.

Night Mail

Night Mail

Made up of a dedicated, largely youthful (Britten was only 22 when he joined in 1935), but badly paid group of individuals the creative impact of the Unit has been immense. The Unit’s existence is credited to Sir Stephen Tallents who transferred it with him when moving from the Empire Marketing Board (EMB), where he had been working to modernise Britain’s image, to the General Post Office (GPO), where he set about doing the same. Tallents retained John Grierson to head up the Unit, and commissioned work from them and other artists as part of an extensive rebranding exercise for the GPO. It was Grierson and later Cavalcanti who were responsible for negotiating many of the complexities of working for a government department. Budgets were small and rigorously enforced to the extent that an overspend on Night Mail (1936) nearly signalled the end of the Unit.

Today the films provide a fascinating insight into the history of communications in the 20th Century and of course, postal history. They include documentary, animation, advertising, public information films, drama-documentary and satirical comedy on a range of subjects, from postal rates to working class pastimes. Some of the films are a reminder of a bygone era and some are still strangely relevant; documenting the difficulties of delivering mail to a flooded village or promoting the Post Office Savings Bank which was secured by government backing in a money sensitive post-depression age.

The films were shown in cinemas and other venues including schools and community halls reaching a very wide audience. As a result of the popularity of stamp collecting The King’s Stamp (1935), commissioned as part of the Silver Jubilee celebrations of King George V, is apparently one of the most watched films of all time alongside Snow White and the Seven Dwarfs, Gone with the Wind and King Kong.

There were mixed ambitions behind the unit including using film to advance PR techniques, experimenting with film and sound, and an intent to empower British Citizens with information through film. Grierson’s vision was for a documentary approach to film making where reality was key and where films had a social purpose: ‘It was something altogether new to be looking at ordinary things as if they were extraordinary’. He was later joined by the Brazilian Alberto Cavalcanti, who had a reputation for experimenting with sound and music in film and eventually moved on to work at Ealing Studios. The combined presence of Grierson and Cavalcanti led to a hugely innovative period in British film history.

Colour Box

Colour Box

Work by experimental film makers such as Len Lye and Lotte Reiniger meant that the public saw cutting edge film animation used to promote the services of the GPO. Examples include Lye’s 1936 film Rainbow Dance, a film about the Post Office Savings Bank which saw Lye experiment with new ways of using the Gasparcolour film, and Reiniger’s The Torcher (1938). Lye pioneered the technique of painting directly onto film negative in Colour Box (1935), to which he had added a sequence on the introduction of new cheap parcel rates allowing the film to be bought by Grierson for the GPO. This was at a time when colour film was still a novelty so it is hard to imagine what the films must have looked like to audiences at the time.

The influence of contemporary art, especially Surrealism, can be seen in films from the animation Love on the Wing (1938), promoting the new Air Mail service, to N or NW (1937) on the virtues of using the correct post code, although Love on the Wing was later banned by the Postmaster General, who found some of the imagery too ‘Freudian’. Rainbow Dance (1936) was even released in a programme of Surrealist and Avant-Garde films. Cubism was also an influence as was Soviet cinema, as seen in films including Coal Face (1935).

The documentary style saw its high point in the celebrated Night Mail (1936) where the journey of the overnight postal express for Euston to Glasgow is told through the eyes of those who work on the train; making the working man the screen hero. But the realism gives way to drama as the now famous lines of  W H Auden’s poem are read to Britten’s score and the story of those who will receive the mail comes into play with the words ‘This is the Night Mail crossing the border….’.

Grierson’s documentary vision at the Unit gave rise to drama-documentary and the seeds of our modern day soaps can be seen in films including The Saving of Bill Blewitt (1937) – seen as the first ‘story’ documentary – and Men of the Lightship (1940).

Britain Can Take It!

Britain Can Take It!

In 1939 the unit began to document and produce films to support the war effort, creating an often poignant portrait of Britain during the early years of World War Two. Films included Britain Can Take It! (1940), produced to provide US President Roosevelt with help in securing American popular opinion for Britain’s war effort, to Men of the Lightship (1940), which was a dramatic reconstruction of the bombing of the East Dudgeon lightship –significant as lightships and lighthouses had previously been considered neutral. In 1940 the GPO Film Unit became part of the Ministry of Information as the Crown Film Unit and with that the GPO Film Unit was no more.

Some of the films produced by the GPO Film Unit are now available on DVD from our Shop.