Tag Archives: post early

Travel shop post early

In the lead-up to Christmas we are sharing with you 12 Posters of Christmas, a dozen classic postal posters from the Royal Mail Archive. Today’s is…

Poster advising on early posting over the festive season; featuring the head of Father Christmas, his face in the shape of a stamp, designed by Hans Unger, c. 1964. (POST 110/2638)

Poster advising on early posting over the festive season; featuring the head of Father Christmas, his face in the shape of a stamp, designed by Hans Unger, c. 1964. (POST 110/2638)

In Monday’s blog we looked at the Post Early campaign which encouraged the public to send their Christmas letters and parcels early to beat the rush in the lead-up to Christmas. This 1964 poster by Hans Unger is a variant on the Post Early campaign, reminding the public to travel and shop early at Christmas time too. We don’t see posters like this in post offices anymore but the advice is still good – don’t wait until the last minute, beat the crowds by shopping, travelling and posting early.

Post Early at Christmas

In the lead-up to Christmas we are sharing with you 12 Posters of Christmas, a dozen classic postal posters from the Royal Mail Archive. Today’s is…

Poster advertising final posting dates for the festive period; featuring a Christmas tree and a candle, designed by Hans Arnold Rothholz, 1951. (POST 110/1276)

Poster advertising final posting dates for the festive period; featuring a Christmas tree and a candle, designed by Hans Arnold Rothholz, 1951. (POST 110/1276)

From the 1930s until the 1960s the Post Office ran its annual “Post early” campaign, encouraging people to send their letters and parcels as early as possible to avoid a rush in the week leading up to Christmas. We have previously blogged about this campaign and how it became a victim of its own success. A Post Office Regional Director’s Conference paper of 1966 (RD (66) 2, POST 73/122) concluded that the campaign had proved to be “somewhat of an embarrassment since it produces a large volume of traffic before we are ready for it”.

The above poster from 1951 shows the last posting dates as 19 and 20 December, Royal Mail’s recommending posting dates for 2012 can be found on their website. If you are sending a Christmas card or parcel to Canada, Eastern Europe or the United States today is the last day – do not delay!

You can purchase a selection of “Post early” Christmas greeting cards from our online shop. For delivery within the UK please place your order by 18 December.

GPO Christmas Posters

The tendency of many people to post letters at the very last minute poses a considerable problem to the Post Office and Royal Mail especially in the run-up to Christmas. The large volume of post, late in the day or only a few days before the Christmas holidays, has made the allocation of resources and the efficient provision of service much more complex and costly since the 1930s. When the GPO Public Relations Department was created in 1934, a poster campaign to educate the public to “Post Early this Christmas” started and some striking and wonderful poster designs were produced. We wrote about this successful campaign in a previous blog and now want to present some of our favourite poster images to set the mood for Christmas – and to remind you to “Shop Early – Post Early.”

Shop Early – Post Early poster (Holly Leaf) by Derek Hass from 1953 (POST 110/4243)

Shop Early – Post Early poster (Holly Leaf) by Derek Hass from 1953 (POST 110/4243)

From the 1930s to the 1960s, the Post Office commissioned well-known designers like Jan Lewitt & George Him, Tom Eckersley or Barnett Freedman for posters informing the public about the correct use of the postal service. Just like modern advertising campaigns, the designers used animals, striking colours and humour to get their message across. Tom Eckersley’s “Be First, Not Last – Travel Early – Shop Early – Post Early” poster from 1955 features a pantomime horse in two halves: the front half (“Be First”) is smiling, the back half (“Not Last”) frowning. Dogs, Cats, Reindeer, Doves and Owls were equally popular motives to educate the public and prevent the Christmas rush.

Be First, Not Last – Travel Early – Shop Early – Post Early by Tom Eckersley from 1955 (POST 110/1340)

Be First, Not Last – Travel Early – Shop Early – Post Early by Tom Eckersley from 1955 (POST 110/1340)

Post Early (Dachshund) by Leonard Beaumont from 1950

Post Early (Dachshund) by Leonard Beaumont from 1950

Santa Claus himself also appears in different shapes and sizes – “on wheels” with his beard flying in the wind (Manfred Reiss, 1952), skating on ice (POST 110/3213 John Rowland Barker c.1951), or flying over a smoking chimney with a bag of parcels (Eric Fraser, 1946).

Travel Shop Post Early (Father Christmas) poster by John Rowland Barker a.k.a. Kraber from 1951 (POST 110/3213)

Travel Shop Post Early (Father Christmas) poster by John Rowland Barker a.k.a. Kraber from 1951 (POST 110/3213)

Post Early and get 20% off BPMA Christmas cards!

Buy your Christmas cards by the 19 November 2012 from the BPMA Online Shop and receive 20% off your Christmas cards order over £10 (before Postage & Packaging). Enter POSTEARLY2012 discount code at checkout, or visit our Public Search Room in London.

An interview with Pieter Huveneers

Netherland born Pieter Huveneers is a designer popular amongst GPO poster enthusiasts for, amongst other things, his designs for airmail and telephones. In Europe he designed for a number of large companies including BOAC, British Railways, Schweppes, ICI, Pepsi Cola and Philips.

For some decades he has lived and worked in Australia. Before his retirement Mr Huveneers designed nearly 70 names and logos for Australian corporations and employed a dozen staff. His Australian work included logos for Australia Post, Telecom Australia, and the Westpac bank.

Now 87 and retired, he continues to make paintings, including some innovative silver metal designs, and wonderful portraits.

We are indebted to Pieter’s partner Tanis for her assistance with this interview.

How did you become a poster artist/graphic designer?

I completed a design course at the Academy in Arnhem, Holland, during and after the war. I chose this particular course because of its wide application. You can make a design, it can be repeated in multiple applications and provide to the designer exposure to the public.

How and why did you begin designing for the Post Office? What other companies (whether commercial companies or advertising agencies) were you working for at the time?

Road Safety, BOAC, British Railways, Schweppes, Mullard, British Titan, General Electric Company, ICI, British Aluminium Company, Babcock, Pepsi Cola.

When designing a poster, did you have a clear idea of the image you wanted to create?

The image you want to create should be in line with the service offered.

Did the Post Office give you much freedom in your designs?

Yes.

How many drafts would you make before the final poster was produced?

You don’t make drafts so much – I made doodles.

You were very young when you were commissioned by the Post Office. Did you feel under a lot of pressure?

No.

What is your favourite design you produced for the Post Office?

The Post Office Guide.

The 'Post Office Guide' supplies all the answers, designed by Pieter Huveneers, July 1955 (POST 110/3226, PRD 0786)

The 'Post Office Guide' supplies all the answers, designed by Pieter Huveneers, July 1955 (POST 110/3226, PRD 0786)

You produced designs for various Post Office campaigns, including ‘Post Early’, ‘Buy stamps in books’, the ‘Post Office Guide’, and ‘Speak clearly’. Did you have a favourite campaign?

No.

What prompted your move to Australia in the 1960s?

I worked at Philips Head Office in Eindhoven as International Creative Director in the mid 1960s. I had made many designs. It was really an opportunity to go to a country with new horizons.

Did you find freedom and opportunity for creativity in British graphic design declined in the 1960s?

No.

Buy stamps in books, designed by Pieter Huveneers, c. 1950 (POST 110/4331, PH896)

Buy stamps in books, designed by Pieter Huveneers, c. 1950 (POST 110/4331, PH896)

Our archivist Anna’s favourite posters of yours are the ‘A pleasing tone always’ and ‘Speak clearly’ posters. Who, or what, was your inspiration for these posters?

I chose to portray the telephonist as young and alert.

You went on to work for Australia Post. Was there something that particularly appealed to you, or inspired you, about the postal service?

Not really.

Which was your favourite organisation to work for?

The organisations which provided a well paid salary were attractive!

What would you say the differences are between poster design in the 1950s and now?

The graphic solution to the reproduction has reduced and relies more on photography now rather than design by hand. The personal and more painterly touch is missing.

Telegrams are urgent messages, designed by Pieter Huveneers, April 1952 (POST 110/1611, IRP 056)

Telegrams are urgent messages, designed by Pieter Huveneers, April 1952 (POST 110/1611, IRP 056)

Would you say the development of technology has made graphic designers more or less creative?

Less creative!

A Postal View of London – GPO Poster Design

GPO Posters have played a significant role in establishing a dynamic relationship between the public service and its customers. For instance, they reminded people to use the postal service more efficiently and ‘Post Early’. Thanks to open-minded PR Officers like Stephen Tallents, GPO Posters also became a mirror of British graphic design particularly from the 1930s onwards. The GPO’s public relations department – the first government ministry PR department ever – saw the educational potential of poster design and combined it with a high standard of modern art. The Post Office offered employment to many artists and graphic designers; many of them helped shape the world of design and art during their careers. These included Tom Eckersley, Frank Newbould. and George Him and Jan Le Witt, better known as the Lewitt-Him partnership.

A Postal Guide to the Maze of London, 1951, Lewitt-Him (PRD0639)

A Postal Guide to the Maze of London, 1951, Lewitt-Him (PRD0639)

One example of how those campaigns were linked to creative design and the distribution of business information can be illustrated in the numerous posters advertising Post Office directories. This ranged from directories of the businesses and services available in cities throughout Britain to publications such as the ‘Post Office Guide’, ‘Post Offices in the United Kingdom’, ‘London Post Offices and Streets’, and ‘Postal Addresses’. They provided valuable resources for marketing and sales departments and were updated every year. The works of artists like Lewitt-Him, Alick Knight or M H Armengol illustrate how these campaigns succeeded in presenting a functional product with iconic images and ingenious designs.

London Post Offices and Streets, 1958, M H Armengol (PRD0758)

London Post Offices and Streets, 1958, M H Armengol (PRD0758)

Probably one of the most prominent posters is Lewitt-Him’s ‘A Postal Guide of the Maze of London’ (1951) which depicts a postman about to enter a stylistic maze of houses. The publication provides details of Post Offices, their streets and district numbers, hours of business and a listing of street names – a perfect aid for the postman’s journey into the intricate maze of streets. The partnership of the two Polish-born artists Jan Le Witt (1907-1991) and George Him (1900-1981) was a very successful collaboration in graphic design and they created several posters for the Ministry of Information during the Second World War and murals for the Festival of Britain (1951).

London Post Offices and Streets, 1958, Alick Knight (PRD0939)

London Post Offices and Streets, 1958, Alick Knight (PRD0939)

Other poster artists may have remained relatively obscure but their creativity had resulted in some fine GPO poster art. Alick Knight, for example, contributed to several Post Office campaigns, including for the Post Office Guide during the 1950s. Several of his posters feature drawings of iconic buildings like the one for the ‘London Post Offices and Streets’ (1958). Although these posters advertising the London Post Office Guides were designed to have an immediate impact and relate to a particular product, their designs give them a surprising agelessness and relevance to anyone living in or coming to London.

A Postal View of London: London Post Offices and Streets, 1953, H W Browning (PRD0698)

A Postal View of London: London Post Offices and Streets, 1953, H W Browning (PRD0698)

The BPMA have produced a new set of postcards featuring the London-themed posters in this blog. It is now available in the BPMA Shop and further Post Office Guide posters can also be found on our print-on-demand website.

London Post Offices and Streets, 1960, Carol Barker (PRD1072)

London Post Offices and Streets, 1960, Carol Barker (PRD1072)

– Jana Harnett, Marketing & Development Assistant

Virtual Advent Calendar – 10th December

In the lead-up to Christmas we are showcasing some of the festive items in our collection across our social networks. Behind the door of our virtual advent calendar today is…

Post earlier for this Christmas (c. 1935)

Poster advising on early posting times over the festive period.

Poster advising on early posting times over the festive period.

Artist: Leonard Beaumont.

See larger images of all the items in our Virtual Advent Calendar on Flickr.

The Big Draw at the Museum Store

by Laura Dixon, Learning Officer

BPMA will be holding a Big Draw event on Saturday 10 October at the BPMA Museum Store from 10.00am – 4.00pm to fit in with this year’s theme of Colour in the Big Draw.

The Big Draw aims to get everyone drawing – adults and children alike. BPMA is delighted to be working with designer and illustrator Izzy Jaffer, who will be helping visitors create their own detailed colour drawings of objects on display. If you think you can’t draw, Izzy will show you otherwise. She says “…anyone can draw anything by simply breaking down the subject into simple shapes and adding in the detail once the shape and proportion are right.”

Drawing sessions will be drop in from 10.15am – 12.30pm and 1.30pm -3.30pm. All are welcome at this free, day long event, but please book (see details below).

As well as the drawing workshops, this open day will also feature tours of the Store with our Curator, films, worksheets and quizzes and the chance to win special BPMA prizes!

A selection of GPO Film Unit films will be chosen to fit in with the theme of Colour – such as Night Mail 2, an updated version of the classic 1936 Night Mail, made in 1986 in colour with poetry by Blake Morrison.

We will also show some of the pioneering colour films made for the GPO in the 1930s by experimental director and artist Len Lye. One of Lye’s films, A Colour Box (1935), was made without a camera; Lye painted directly onto the celluloid and in doing so created a film which divided audience opinion at the time between adulation and derision.

Other Lye films to be shown include Rainbow Dance (1936), a 5 minute ‘film ballet’, and Trade Tattoo (1937), which uses some leftover footage from other GPO films (such as the first Night Mail) to make a short film about the British working day, whilst also encouraging viewers to Post Early.

The open day offers an exciting opportunity to see many of the BPMA’s collection of objects on display in a working store.

What is a Store?

Visitors should be prepared for something different from a traditional museum when coming to the Store. Because the BPMA does not currently have the space to display all of its larger objects on a permanent basis, they are kept safely in the Store at Debden. There aren’t the usual interpretive panels you would see in a museum, and there may be some items that are undergoing repairs, as well as some new acquisitions.

The BPMA Store contains objects ranging from the desk of Rowland Hill (founder of the Penny Post), to a carriage from Post Office Underground Railway, letter boxes, bicycles, motorcycles and more.

To book your place, please contact info@postalheritage.org.uk or phone 020 7239 2570 and state whether you would like to com in the morning or afternoon.

Two new ways to get involved with the BPMA!

by Deborah Turton, Head of Access & Development

A significant part of the British Postal Museum & Archive’s work is ensuring the ongoing preservation of the collections we hold. Our Archive alone fills over two and half miles of shelving, containing items including leather-bound minutes of Post Office business, staff records, postal maps, Post Office architectural plans, plus things you wouldn’t expect – such as telegrams from the sinking Titanic and evidence from the Great Train Robbery – all demonstrating the wealth of Britain’s postal heritage.

To enable postal enthusiasts to get more involved in our work and to gain an insight into our ongoing preservation and conservation programmes we are today launching our BPMA virtual gifts scheme. The aim of the scheme is to better demonstrate what is involved in maintaining our collections and to give our audiences the opportunity to play a part in making that work happen. Our first gifts focus on two current preservation priorities: stamp artwork and GPO posters.

Preserving stamp artwork

Stuart from the Cataloguing team scans unadopted artwork from the 1994 Greetings stamps

Stuart from the Cataloguing team scans unadopted artwork from the 1994 Greetings stamps

Behind every stamp issued lies a range of early stage, final and un-adopted designs, trials, and essays: precious yet often delicate pieces of original art. The BPMA has an ongoing stamp artwork programme dedicated to preservation mounting, digitally scanning, and cataloguing this unique artwork. A £25 philatelic virtual gift will not only be a unique gift for philatelists, but will help support our efforts to preserve this material for generations to come.

Preserving posters

Tom Eckersley poster fridge magnet

Please pack parcels very carefully, designed by Tom Eckersley

The BPMA is undertaking a similar programme of work for our collection of over 6,000 posters. From the 1930s onwards the Post Office became a leader in the field of poster design, commissioning some of Britain’s leading artists and designers: Tom Eckersley, Jan Lewitt and Edward McKnight Kauffer to name but a few. Publicity campaigns used posters to communicate now familiar messages including ‘Post Early’, ‘Pack Your Parcels Carefully’, and ‘Always Remember To Use Your Postcode’.

Many of our posters are fantastic examples of Twentieth-Century graphic design and deserve to be better known. To achieve this, the BPMA needs to ensure they are protected against future wear and tear and to create digital scanned reproductions that can be used to promote awareness of the posters through educational outreach and commercial licensing. A virtual poster gift of just £30 covers the cost of protectively housing a poster and the production of a high resolution digital scan of one of these much loved items.

A small ‘Thank you’

Each BPMA virtual gift comes with a greetings card to which the sender can add a personal message. Also included is a small thank-you in the form of either a free fridge magnet based on a Tom Eckersley poster design or a BPMA Commemorative cover – plus the knowledge that the gift is supporting Britain’s postal heritage for generations to come.

BPMA eBay for charity

eBay for Charity

eBay for Charity

Another way for enthusiasts to get involved is through the new BPMA eBay for charity page. We know that a lot of philatelic collectors trade on eBay so we are hoping they will think of the BPMA when they do so. Anyone selling items on eBay can choose to donate a percentage of the final selling value to a charity of their choice. Plus supporting charities entitles sellers to a free credit on their basic insertion and final value fees. Buyers also have the option of making a donation to their favourite charity at the checkout.

All BPMA eBay for Charity listings will also get a blue and yellow ‘eBay for Charity’ ribbon logo alongside the item in search results and the BPMA’s mission statement and logo will appear in the listing – all highlighting the seller’s personal commitment to preserving and promoting access to Britain’s postal heritage. Listings will also get extra visibility through the eBay for Charity pages. The eBay for charity web pages explain how it all works and list the full range of good causes the scheme supports.

We are always looking for new ways to involve people in our work preserving and celebrating Britain’s postal heritage and are always pleased to hear from those keen to support our work. Further ways to get more involved with the BPMA are included in the Support us section of our website.

War time postal publicity campaigns

by Vanessa Bell, Archivist (Cataloguing)

The Second World War hit postal and telecommunications services hard. Lack of personnel due to conscription meant that all services were under pressure and the Post Office used the Public Relations Department to carry their twin calls for understanding and assistance to the general public.

One of the Post Office’s main concerns was the delivery of mail to HM Forces overseas. Delivery times for letters sent via Air Mail services were greatly slowed down due to enemy action in the Mediterranean and the Post Office needed to find a speedier alternative; it decided to adopt the Airgraph service.

Sending an Airgraph involved customers writing a letter on a special form which was transported to a central despatching office and photographed onto a film. At the Receiving Office, large prints on bromide paper could be made from the films and despatched by post to the addressees. Although there was a slight delay for processing at each end, the service had the benefit of being faster than normal Air Mail as the films travelled in comparatively small high speed aircraft.

The service proved to be popular and in May 1942 it was extended to include civilian correspondence. The Public Relations Department were called in to help ‘popularise’ the service and as part of their strategy they produced a series of posters encouraging the public to use the service. These included posters by Hans Schleger (A.K.A Zero) (POST 110/2971), Jan Lewitt and George Him (POST 110/2972), and Anthony Frederick Sarg (POST 110/3194).

Send Airgraphs - they save aircraft space, designed by Anthony Frederick Sarg

Send Airgraphs - they save aircraft space, designed by Anthony Frederick Sarg

Austin Cooper also designed posters advertising airgraphs: (POST 110/4151 and POST 110/1184); in addition he produced a poster to advertise the first Christmas Airgraph in 1943 (POST 110/1185).

Send him Greetings on a Christmas Airgraph form, designed by Austin Cooper

Send him Greetings on a Christmas Airgraph form, designed by Austin Cooper

The Airgraph for the following Christmas was advertised in a poster produced by Leonard Beaumont (POST 110/1193). The Christmas Airgraphs proved very popular, with six million incoming and outgoing for the two years that they were available.

Send him Greetings on a Christmas Airgraph form, produced by Leonard Beaumont

Send him Greetings on a Christmas Airgraph form, produced by Leonard Beaumont

Closer to home, the telecommunications service was under pressure to perform and it was forced to drastically reduce the services that were on offer to the public as it simply could not cope with the demand. In the years 1943 and 1944 the Public Relations Department were instrumental in getting the public to reduce their use of the trunk telephone service. They did this in a number of ways, including the use of newspaper advertisements and the production of a short film to be shown in most cinemas.

They also produced a number of posters encouraging the public to ‘write instead’ of using the telephone or telegraph services. These were designed by artists such as Leonard Beaumont (POST 110/1188), Hans Schleger (A.K.A Zero) (POST 110/3200) and Hans Arnold Rothholz (POST 110/1187).

Think Ahead, Write Instead, designed by Hans Schleger (A.K.A Zero)

Think Ahead, Write Instead, designed by Hans Schleger (A.K.A Zero)

Posters produced for these two wartime campaigns were displayed on postal vans as well as inside post offices and they helped to create a situation where the public worked in partnership with the Post Office to ensure that available services were effectively operated.

Some of the other major publicity campaigns coordinated on the Home front during the Second World War by the Public Relations Department were: ‘Post Early in the day’, the annual ‘Post Early for Christmas’ campaign and a campaign beseeching the public to ‘write clearly and correctly’. The latter practice was essential so that inexperienced staff, standing in for those at war, could effectively sort the mail.

Posters played a key part in spreading the word of these campaigns and artists such as Hans Schleger (Zero), Tom Eckersley and Jan Lewitt and George Him helped to get the message across.

The BPMA exhibition Designs on Delivery: GPO posters 1930-1960 will open at the London College of Communications on 7th October 2009. 2b9pdhtfur

GPO publicity: ‘Post early in the day’

by Vanessa Bell, Archivist (Cataloguing)

In 1925 a national campaign was launched, encouraging the public to ‘Post early in the day’.  The idea was to alleviate pressure on the postal work force by avoiding a rush on letter boxes at the end of the working day. After an initial interest, the campaign proved largely unsuccessful. 

POST 122/11087: Please Post Early In The Day

POST 122/11087: Please Post Early In The Day

It wasn’t until the early 1930s that another national scheme to spread the ‘Post early’ message was considered; with two of the earliest publicity posters commissioned by Public Relations Officer: Stephen Tallents, being on this theme.

These posters, produced in 1934 and depicting postmen on their rounds: PRD 0086 (POST 110/4340) and PRD 0087 (POST 110/1439) are the only two in the collection designed by Graham Sutherland, a then up and coming artist.

POST 110/1439: Post Early

POST 110/1439: Post Early

This initial push was followed a few years later by an all out national campaign targeting businesses in particular; this was officially launched by the Assistant Postmaster General in a speech to the Sheffield Chamber of Commerce in February 1937.

A leaflet entitled ‘Post during the lunch hour’ (which became the slogan of the campaign) was published in the same month.

POST 122/10941: Post During The Lunch-Hour leaflet

POST 122/10941: Post During The Lunch-Hour leaflet

This was followed up by two posters. The first, PRD 0155 was entitled: ‘Post during lunch hour’ (POST 110/2491), it was designed by Edward McKnight Kauffer, who went on to produce a set of GPO posters for use in schools entitled ‘Outposts of Britain’ later that same year.

PRD 0155: Post during lunch hour

PRD 0155: Post during lunch hour

The second poster, PRD 0173 was entitled: ‘Post early in the day’ (POST 110/1159); it was designed by Pat Keely, who went on to produce a number of posters for the GPO throughout the 1940s and 1950s.

PRD 0173: Post early in the day

PRD 0173: Post early in the day

The campaign gathered momentum throughout the early years of the Second World War, when it was particularly important to get the message across due to extra pressure on the postal workforce brought about by conscription.  Some key artists of the era were called in to produce posters; these included Hans Schleger (Zero), who produced a set of posters (PRD 0250-0252) featuring a running chef, encouraging the public to ‘Post before lunch’ In order to achieve the best war time delivery (see POST 110/4150, POST 110/2966 and POST 110/1173). The posters were used both in post offices and on mail vans in an attempt to reach the widest possible audience.

PRD 0251: Post before lunch

PRD 0251: Post before lunch

PRD 0252: Posting before lunch enables the Post Office to give your letters the best possible war-time delivery

PRD 0252: Posting before lunch enables the Post Office to give your letters the best possible war-time delivery

Other war time artists included Jan LeWitt and George Him, who worked together on a number of inspirational poster designs between 1933 and 1954 when their partnership dissolved.  They produced some memorable posters for the ‘Post Early’ campaign, each involving the image of a cartoon postman dragging a large letter over his shoulder (PRD 0238 and PRD 0241 (POST 110/3184 and POST 110/2502)).

PRD 0238: Post your letters before noon for first delivery next morning in

PRD 0238: Post your letters before noon for first delivery next morning in

PRD 0242: Post early - And dont miss the Noon post

PRD 0242: Post early - And don't miss the "Noon" post

‘Post early’ was not the only publicity campaign to be pursued during the Second World War; posters were also produced on themes such as: ‘Save for national security’; ‘Don’t telephone or telegraph if a letter or postcard will do’ and ‘Airgraphs get priority’. I will be exploring some of these posters in my next blog.