Tag Archives: Shop Early Post Early

Travel shop post early

In the lead-up to Christmas we are sharing with you 12 Posters of Christmas, a dozen classic postal posters from the Royal Mail Archive. Today’s is…

Poster advising on early posting over the festive season; featuring the head of Father Christmas, his face in the shape of a stamp, designed by Hans Unger, c. 1964. (POST 110/2638)

Poster advising on early posting over the festive season; featuring the head of Father Christmas, his face in the shape of a stamp, designed by Hans Unger, c. 1964. (POST 110/2638)

In Monday’s blog we looked at the Post Early campaign which encouraged the public to send their Christmas letters and parcels early to beat the rush in the lead-up to Christmas. This 1964 poster by Hans Unger is a variant on the Post Early campaign, reminding the public to travel and shop early at Christmas time too. We don’t see posters like this in post offices anymore but the advice is still good – don’t wait until the last minute, beat the crowds by shopping, travelling and posting early.

GPO Christmas Posters

The tendency of many people to post letters at the very last minute poses a considerable problem to the Post Office and Royal Mail especially in the run-up to Christmas. The large volume of post, late in the day or only a few days before the Christmas holidays, has made the allocation of resources and the efficient provision of service much more complex and costly since the 1930s. When the GPO Public Relations Department was created in 1934, a poster campaign to educate the public to “Post Early this Christmas” started and some striking and wonderful poster designs were produced. We wrote about this successful campaign in a previous blog and now want to present some of our favourite poster images to set the mood for Christmas – and to remind you to “Shop Early – Post Early.”

Shop Early – Post Early poster (Holly Leaf) by Derek Hass from 1953 (POST 110/4243)

Shop Early – Post Early poster (Holly Leaf) by Derek Hass from 1953 (POST 110/4243)

From the 1930s to the 1960s, the Post Office commissioned well-known designers like Jan Lewitt & George Him, Tom Eckersley or Barnett Freedman for posters informing the public about the correct use of the postal service. Just like modern advertising campaigns, the designers used animals, striking colours and humour to get their message across. Tom Eckersley’s “Be First, Not Last – Travel Early – Shop Early – Post Early” poster from 1955 features a pantomime horse in two halves: the front half (“Be First”) is smiling, the back half (“Not Last”) frowning. Dogs, Cats, Reindeer, Doves and Owls were equally popular motives to educate the public and prevent the Christmas rush.

Be First, Not Last – Travel Early – Shop Early – Post Early by Tom Eckersley from 1955 (POST 110/1340)

Be First, Not Last – Travel Early – Shop Early – Post Early by Tom Eckersley from 1955 (POST 110/1340)

Post Early (Dachshund) by Leonard Beaumont from 1950

Post Early (Dachshund) by Leonard Beaumont from 1950

Santa Claus himself also appears in different shapes and sizes – “on wheels” with his beard flying in the wind (Manfred Reiss, 1952), skating on ice (POST 110/3213 John Rowland Barker c.1951), or flying over a smoking chimney with a bag of parcels (Eric Fraser, 1946).

Travel Shop Post Early (Father Christmas) poster by John Rowland Barker a.k.a. Kraber from 1951 (POST 110/3213)

Travel Shop Post Early (Father Christmas) poster by John Rowland Barker a.k.a. Kraber from 1951 (POST 110/3213)

Post Early and get 20% off BPMA Christmas cards!

Buy your Christmas cards by the 19 November 2012 from the BPMA Online Shop and receive 20% off your Christmas cards order over £10 (before Postage & Packaging). Enter POSTEARLY2012 discount code at checkout, or visit our Public Search Room in London.