From Tuesday 19th March to Thursday 27th June 2013 selected posters from The BPMA’s Designs on Delivery exhibition will be on display at Great Western Hospital, Swindon.
Design played a crucial role in promoting social progress and technological change across Britain between 1930 and 1960. The commercial poster reached cultural maturity during this period and became the most eloquent of the mass media.
From the 1930s onwards the Post Office became a leader in the field of poster design, commissioning some of Britain’s most recognized artists and designers. This success owes much to the appointment of Stephen Tallents as the Post Office’s first public relations officer in 1933. Under his guidance a Poster Advisory Group composed of key figures in the arts and business led the commissioning process.
Some of the posters commissioned were commercially driven. Others were intended simply as self-publicity or for creating goodwill among its publics. The Post Office’s rich store of material could also, wrote Tallents in 1935, make a contribution to the ‘picture of Britain’.
GPO posters included work by those associated with both fine art and graphic design, demonstrating the blurring of the boundaries between high art and popular culture that poster design encouraged. This exhibition showcases the best of these posters.
The exhibiting of Designs on Delivery has been made possible through a partnership with Paintings in Hospitals. Paintings in Hospitals is a registered charity that uses visual art to create environments that improve health, wellbeing and the healthcare experience for service users, their families and staff.
Designs on Delivery will be exhibited in the Temporary Exhibition Space (Main Entrance – Ground Floor) at the Great Western Hospital. The exhibition is open daily. Entry is free of charge and open to all. For opening hours, please see the Hospital’s website www.gwh.nhs.uk or for more information on the exhibition please see our website.
If you would like to share your feedback on the exhibition, please contact the BPMA Exhibitions Officer on email@example.com.
Dominique Gardner – Exhibitions Officer