Tag Archives: Tom Eckersley

Vintage GPO Posters go up for online Auction

As regular readers will have seen here at the BPMA we have a stunning poster collection. The General Post Office (GPO) was a trendsetting organisation, particularly when it came to marketing, and in the 1930s it broke the mould with its innovative poster designs.

James Mawtus-Judd

Poster on careful packing by James Mawtus-Judd

This Thursday (9 July) we’ll be offering the public a rare opportunity to own a piece of iconic design when we put a significant selection of vintage GPO posters (duplicate to our collections) up for online auction via Onslows Auction House.

John Vickery (2)

Poster from the Outposts of Empire series by John Vickery

These stunning images come from this golden age of public relations at the GPO, between the 1930s and 1960s. Some of the most prominent artists and designers of the time vied for commissions, creating striking posters on a range on subjects from airmail through to pleas for the careful packing of parcels.

Harry Stevens

Poster calling for careful packaging by Harry Stevens

The posters to go on sale include works by Edward McKnight Kauffer, Tom Eckersley, John Armstrong, Jan Le Witt and George Him. Many of these artists went on to take commissions at places such as London Transport and the Ministry of Information where they created iconic designs to support the war effort during the Second World War.

Edward McKnight Kauffer

Poster from the Outposts of Britain series by Edward McKnight Kauffer

The money raised at auction will go towards delivering The Postal Museum and Mail Rail, where posters, and design more generally, will play a vital role in telling the remarkable stories of how the British postal service helped to shape our social and communications history.

Please visit Onslows website to view the full auction catalogue.

Postal posters exhibition in Swindon

From Tuesday 19th March to Thursday 27th June 2013 selected posters from The BPMA’s Designs on Delivery exhibition will be on display at Great Western Hospital, Swindon.

Design played a crucial role in promoting social progress and technological change across Britain between 1930 and 1960. The commercial poster reached cultural maturity during this period and became the most eloquent of the mass media.

Please pack parcels very carefully, 1957. Designer: Tom Eckersley. (POST 110/2592)

Please pack parcels very carefully, 1957. Designer: Tom Eckersley. (POST 110/2592)

From the 1930s onwards the Post Office became a leader in the field of poster design, commissioning some of Britain’s most recognized artists and designers. This success owes much to the appointment of Stephen Tallents as the Post Office’s first public relations officer in 1933. Under his guidance a Poster Advisory Group composed of key figures in the arts and business led the commissioning process.

Buy stamps in books, 1959. Designer: Pieter Huveneers. (POST 110/2536)

Buy stamps in books, 1959. Designer: Pieter Huveneers. (POST 110/2536)

Some of the posters commissioned were commercially driven. Others were intended simply as self-publicity or for creating goodwill among its publics. The Post Office’s rich store of material could also, wrote Tallents in 1935, make a contribution to the ‘picture of Britain’.

Post your letters before noon, 1941. Designers: Jan Lewitt and George Him. (POST 110/3184)

Post your letters before noon, 1941. Designers: Jan Lewitt and George Him. (POST 110/3184)

GPO posters included work by those associated with both fine art and graphic design, demonstrating the blurring of the boundaries between high art and popular culture that poster design encouraged. This exhibition showcases the best of these posters.

The exhibiting of Designs on Delivery has been made possible through a partnership with Paintings in Hospitals. Paintings in Hospitals is a registered charity that uses visual art to create environments that improve health, wellbeing and the healthcare experience for service users, their families and staff.

The Post Office handles 23,000,000 letters a day, 1947. Designer: G R Morris (POST 109/195)

The Post Office handles 23,000,000 letters a day, 1947. Designer: G R Morris (POST 109/195)

Designs on Delivery will be exhibited in the Temporary Exhibition Space (Main Entrance – Ground Floor) at the Great Western Hospital. The exhibition is open daily. Entry is free of charge and open to all. For opening hours, please see the Hospital’s website www.gwh.nhs.uk or for more information on the exhibition please see our website.

If you would like to share your feedback on the exhibition, please contact the BPMA Exhibitions Officer on dominique.gardner@postalheritage.org.uk.

Dominique Gardner – Exhibitions Officer

150 years of London Underground

It’s the oldest and one of the most famous railway networks in the world, now the London Underground celebrates its 150th birthday on Royal Mail’s first stamp issue of 2013.

Issued today, the London Underground issue features ten stamps; six charting the history of the network, alongside a miniature sheet of four long-format stamps focusing on the design heritage of its iconic posters.

London Underground stamp issue.

London Underground stamp issue.

London Underground miniature sheet.

London Underground miniature sheet.

The issue date coincides with the anniversary of the opening of what was to become London’s Underground: the steam-driven Metropolitan Railway running between Paddington Station and Farringdon Street via Kings Cross. On 9 January 1863 the Metropolitan Railway opened, passengers were able to use the service from 10 January 1863 and within months 26,000 people were using it every day.

Fittingly it’s the Metropolitan Railway that features on the first of two 2nd class stamps, while the other shows railway workers, or Navvies as they were known commonly, excavating a tube tunnel.

London Underground, 2nd Class stamps – 1863 - Metropolitan Railway Opens. A contemporary lithograph of a steam locomotive on the Metropolitan line near Paddington Station. 2nd Class – 1898 - Tunnelling Below London Streets. Railway construction workers, known as Navvies, shown excavating a ‘deep cut’ tube tunnel.

London Underground, 2nd Class stamps – 1863 – Metropolitan Railway Opens. A contemporary lithograph of a steam locomotive on the Metropolitan line near Paddington Station. 2nd Class – 1898 – Tunnelling Below London Streets. Railway construction workers, known as Navvies, shown excavating a ‘deep cut’ tube tunnel.

Edwardian commuters travelling in from the suburbs are depicted on one of the 1st class pair of stamps, while the other features the Piccadilly Line’s Boston Manor, an example of many art deco stations built in the 1920s and 30s.

London Underground, 1st Class stamps – 1911 – Commute from the Suburbs. A carriage of Edwardian ladies and gentlemen illustrated on their commute to work from the suburbs. 1st Class – 1934 – Boston Manor Art Deco Station. Suburban expansion of the Piccadilly Lines in the 1920s and 30s led to the construction of many iconic art deco stations.

London Underground, 1st Class stamps – 1911 – Commute from the Suburbs. A carriage of Edwardian ladies and gentlemen illustrated on their commute to work from the suburbs. 1st Class – 1934 – Boston Manor Art Deco Station. Suburban expansion of the Piccadilly Lines in the 1920s and 30s led to the construction of many iconic art deco stations.

Classic rolling stock travelling on the tube’s ‘deep cut’ lines in 1938 and Sir Norman Foster’s Canary Wharf Station make up the £1.28p pair.

London Underground, £1.28 stamps – 1938 - Classic Rolling Stock. The classic trains introduced on the tube’s deep cut lines in 1938 became a London icon. £1.28 – 1999 – Jubilee Line at Canary Wharf. Designed by Sir Norman Foster Canary Wharf Station is one of the most recent additions to the Underground network.

London Underground, £1.28 stamps – 1938 – Classic Rolling Stock. The classic trains introduced on the tube’s deep cut lines in 1938 became a London icon. £1.28 – 1999 – Jubilee Line at Canary Wharf. Designed by Sir Norman Foster Canary Wharf Station is one of the most recent additions to the Underground network.

Each of the stamps features a timeline across the lower quarter of the stamps using different livery colours taken from London Underground lines.

The miniature sheet features a total of 12 classic London Underground posters across four long-format (60mm x 30mm) stamps.

London Underground miniature sheet. 1st Class stamp – London Underground Posters – Golders Green, By Underground to fresh air and Summer sales. Reproductions of three classic London Underground Posters: Golders Green (1908) by an unknown artist 1908; By Underground to fresh air (1915) by Maxwell Armfield; Summer Sales (1925) by Mary Koop.

London Underground miniature sheet. 1st Class stamp – London Underground Posters – Golders Green, By Underground to fresh air and Summer sales. Reproductions of three classic London Underground Posters: Golders Green (1908) by an unknown artist 1908; By Underground to fresh air (1915) by Maxwell Armfield; Summer Sales (1925) by Mary Koop.

London Underground miniature sheet. 77p stamp – London Underground Posters –For the Zoo, Power and The seen. Reproductions of three classic London Underground Posters: – For the Zoo (1921) by Charles Paine; Power (1931) by Edward McKnight-Kauffer and The seen (1948) by James Fitton.

London Underground miniature sheet. 77p stamp – London Underground Posters –For the Zoo, Power and The seen. Reproductions of three classic London Underground Posters: – For the Zoo (1921) by Charles Paine; Power (1931) by Edward McKnight-Kauffer and The seen (1948) by James Fitton.

London Underground miniature sheet. 87p stamp – London Underground Posters – A train every 90 seconds, Thanks to the Underground and Cut travelling time. Reproductions of three classic London Underground Posters: A train every 90 seconds (1937) by Abram Games; Thanks to the Underground (1935) by Zero (Hans Schleger) and Cut travelling time, Victoria Line (1969) by Tom Eckersley.

London Underground miniature sheet. 87p stamp – London Underground Posters – A train every 90 seconds, Thanks to the Underground and Cut travelling time. Reproductions of three classic London Underground Posters: A train every 90 seconds (1937) by Abram Games; Thanks to the Underground (1935) by Zero (Hans Schleger) and Cut travelling time, Victoria Line (1969) by Tom Eckersley.

London Underground miniature sheet. £1.28 stamp – London Underground Posters – The London Transport Collection, London Zoo and The Tate Gallery by Tube. Reproductions of three classic London Underground Posters: The London Transport Collection (1975) by Tom Eckersley; London Zoo (1976) by Abram Games and The Tate Gallery by Tube (1987) by David Booth (Fine White Line Design).

London Underground miniature sheet. £1.28 stamp – London Underground Posters – The London Transport Collection, London Zoo and The Tate Gallery by Tube. Reproductions of three classic London Underground Posters: The London Transport Collection (1975) by Tom Eckersley; London Zoo (1976) by Abram Games and The Tate Gallery by Tube (1987) by David Booth (Fine White Line Design).

Philip Parker, Royal Mail Stamps spokesperson, said:

The London Underground has a unique status as the oldest and one of the busiest underground railway networks in the world.

For this first stamp issue of 2013 we have tried to capture the incredible history behind ‘the Tube’, which for millions of people is an integral element of their daily lives and an iconic part of London’s identity.

Both London Underground and Royal Mail share a rich and extraordinary design heritage, so it’s a wonderful opportunity to celebrate a dozen classic Underground posters, featuring several artists who also designed posters for the General Post Office (GPO).

Please pack parcels very carefully, a poster designed for the GPO by Tom Eckersley. Several of Eckersley’s posters appear on the London Underground miniature sheet.

Please pack parcels very carefully, a poster designed for the GPO by Tom Eckersley. Several of Eckersley’s posters appear on the London Underground miniature sheet.

You can see a selection of GPO posters in our online exhibition Designs on Delivery. The Design on Delivery exhibition will be seen at the Great Western Hospital, Swindon, from 19 March as part of the Paintings in Hospitals scheme.

Royal Mail stamps and stamp products are available at most Post Office branches, online at www.royalmail.com/underground and from Royal Mail Tallents House (tel. 08457 641 641), 21 South Gyle Crescent, Edinburgh, EH12 9PB.

GPO Christmas Posters

The tendency of many people to post letters at the very last minute poses a considerable problem to the Post Office and Royal Mail especially in the run-up to Christmas. The large volume of post, late in the day or only a few days before the Christmas holidays, has made the allocation of resources and the efficient provision of service much more complex and costly since the 1930s. When the GPO Public Relations Department was created in 1934, a poster campaign to educate the public to “Post Early this Christmas” started and some striking and wonderful poster designs were produced. We wrote about this successful campaign in a previous blog and now want to present some of our favourite poster images to set the mood for Christmas – and to remind you to “Shop Early – Post Early.”

Shop Early – Post Early poster (Holly Leaf) by Derek Hass from 1953 (POST 110/4243)

Shop Early – Post Early poster (Holly Leaf) by Derek Hass from 1953 (POST 110/4243)

From the 1930s to the 1960s, the Post Office commissioned well-known designers like Jan Lewitt & George Him, Tom Eckersley or Barnett Freedman for posters informing the public about the correct use of the postal service. Just like modern advertising campaigns, the designers used animals, striking colours and humour to get their message across. Tom Eckersley’s “Be First, Not Last – Travel Early – Shop Early – Post Early” poster from 1955 features a pantomime horse in two halves: the front half (“Be First”) is smiling, the back half (“Not Last”) frowning. Dogs, Cats, Reindeer, Doves and Owls were equally popular motives to educate the public and prevent the Christmas rush.

Be First, Not Last – Travel Early – Shop Early – Post Early by Tom Eckersley from 1955 (POST 110/1340)

Be First, Not Last – Travel Early – Shop Early – Post Early by Tom Eckersley from 1955 (POST 110/1340)

Post Early (Dachshund) by Leonard Beaumont from 1950

Post Early (Dachshund) by Leonard Beaumont from 1950

Santa Claus himself also appears in different shapes and sizes – “on wheels” with his beard flying in the wind (Manfred Reiss, 1952), skating on ice (POST 110/3213 John Rowland Barker c.1951), or flying over a smoking chimney with a bag of parcels (Eric Fraser, 1946).

Travel Shop Post Early (Father Christmas) poster by John Rowland Barker a.k.a. Kraber from 1951 (POST 110/3213)

Travel Shop Post Early (Father Christmas) poster by John Rowland Barker a.k.a. Kraber from 1951 (POST 110/3213)

Post Early and get 20% off BPMA Christmas cards!

Buy your Christmas cards by the 19 November 2012 from the BPMA Online Shop and receive 20% off your Christmas cards order over £10 (before Postage & Packaging). Enter POSTEARLY2012 discount code at checkout, or visit our Public Search Room in London.

Design: GPO Posters

Design: GPO Posters, a new book by Dr Paul Rennie, has just been published. Dr Rennie is Head of Context in Graphic Design at Central St Martins College of Art, and a past contributor to the BPMA podcast.

Design: GPO Posters

Design: GPO Posters

Featuring over 100 posters commissioned by the General Post Office (GPO) from 1930-1970, the book showcases the work of artists such as Edward McKnight Kauffer and Tom Eckersley.

The book is part of the award winning Design series produced by the Antique Collector’s Club and designed by Brian Webb, another past contributor to the BPMA podcast, and also a noted stamp designer. Other books in the Design series include Design: David Gentleman.

Design: GPO Posters and Design: David Gentleman are both available from the BPMA online shop for £12.50.

Post Office: Publicity artwork and designs

by Vanessa Bell, Archivist (Cataloguing)

POST 109 is now available for browsing on our online catalogue. It contains original artwork produced for posters and leaflets, as well as designs produced for a variety of purposes, including greetings telegram forms, logos and logotypes, vehicle livery and postal equipment. Material includes paintings and pencil and ink drawings, as well as photographs, transparencies and annotated final proofs.

Much of the artwork in the series was commissioned by the Public Relations Department, which was first created in 1934, under the first Post Office Public Relations Officer, Stephen Tallents. Right from the conception of the department, it assumed responsibility for commissioning designs for posters, which it considered to be a vital part of Post Office publicity; it did this initially in consultation with a ‘Poster Advisory Group’, but from 1937 it operated in its own right.

A postman wheels his bike down a country lane

Sketch for rural postman: artwork for a poster, by John Nash, 1935

The department approached leading artists for the production of posters of two kinds, known respectively as ‘Prestige’ and ‘Selling’. ‘Prestige’ posters fell into two categories: those specially prepared for distribution to schools and those for display in Crown Post Offices and non-public offices in Post Office buildings, they were intended to be more formal in style, eye catching rather than persuasive. ‘Selling’ posters had a direct ‘selling’ appeal and were intended to persuade the beholder to use a particular service or buy a particular product.

POST 109 includes a number of adopted poster designs, but it also contains examples of commissioned artwork that was rejected. Artworks include an Edward Bawden poster about the Post Office Underground Railway (later known as Mail Rail)  (below), John Nash’s watercolour depicting a rural postman (above left), an oil painting by Edgar Ainsworth showing a night scene at a sorting office (POST 109/507), and George Charlton’s Interior of Travelling Post Office (POST 109/375).

A drawing of the Post Office underground railway, a driverless train system which carried mail under the streets of London

Post Office Tube Railway: artwork for a poster, by Edward Bawden, circa 1935

The collection also includes rejected designs by artists more usually ‘favourites’ of the Public Relations Department, such as Tom Eckersley (POST 109/15) and Jan Lewitt and George Him (POST 109/602-605 and below).

A poster design depicting a postman dragging a giant envelope

Post much earlier this X-mas: Artwork for a poster, by Jan Lewitt and George Him, 1950

The Public Relations Department was also instrumental in commissioning artists to design forms for the Greetings Telegram Service, which was introduced in 1935 as a means of revitalising the telegraph service.

Greetings telegrams were to be associated with special occasions and as such, designs had to be particularly attractive, with an element of luxury, this was encapsulated in the golden envelope designed to accompany the form.

POST 109 includes many examples of adopted designs; for example, the design produced by Margaret Calkin James for the first ever greetings telegram form, issued in July 1935 (below).

Bordered with a red and black design, the telegram form has a clean centre for typing the message

Margaret Calkin James' design for the first ever greetings telegram form, issued in July 1935

It also includes a number of unsuccessful designs, including one produced by Clifford and Rosemary Ellis (below), two by Alan Reynolds Stone (POST 109/649 and POST 109/659) and one by Rex Whistler (POST 109/692); Whistler also produced two other designs for greetings telegram forms that made it into print.

Featuring a decorative border with bows and stars.

Greetings Telegram artwork by Cliff & Rosemary Ellis, 1937

Other items in POST 109 include artwork for the familiar GPO monogram, produced by Macdonald Gill in 1934, pillar box designs by Tony Gibbs from 1977 and artwork produced by Ben Maile for inclusion in the book: First Post: From penny black to the present day (Quiller Press, 1990).

GPO Poster Design

Post much earlier this Christmas

Jan Lewitt and George Him's 1942 poster on the topic of posting during the festive season.

Our collection of GPO posters has proved to be a popular topic on this blog, with design enthusiasts, postal historians and many others united in their admiration for the work of artists such as Barnett Freedman, Jan Lewitt and George Him, Edward McKnight Kauffer, Peter Huveeners, Hans Schleger (Zero), Tom Eckersley, and Hans Unger. Their work and that of many other artists can now be explored in greater depth in our new podcast GPO Poster Design.

This podcast is a recording of a talk given at the BPMA last November by Dr Paul Rennie, Head of Context in Graphic Design at Central St Martins College of Art. The talk covers the development of public relations, poster art and communication at the GPO, and the advances in technology which enabled poster designers to work with new and innovative printing techniques.

If you enjoyed our exhibition Designs on Delivery – GPO Posters from 1930-1960, which can now be viewed online, or our last podcast in which Dr Scott Anthony discussed the pioneering work of Sir Stephen Tallents’, the GPO’s – and indeed Britain’s – first public relations officer, we think you will enjoy Paul Rennie’s talk.

Be first not last - Post early for Christmas

A poster promoting early posting for Christmas, designed by Tom Eckersley, 1955.

Some of the posters referenced in Paul Rennie’s talk can now be found on Flickr. For more on poster design from this period visit Paul Rennie’s website or read the blog Quad Royal.

If philately is the new black, GPO posters are the rock ‘n’ roll!

Royal Mail’s Classic Album Covers stamp issue isn’t the first time that the Post Office has gone ‘rock ‘n’ roll’ – it also happened back in the 1930s when the Post Office began a wide-ranging artist-commissioning programme to drive its public information campaigns. This led to some of the most exciting work produced in what is now known as ‘mid-century modern’ poster design.

The BPMA is fortunate in holding a treasure trove of Twentieth-Century poster design, a small portion of which was the subject of our recent exhibition, Designs on Delivery: GPO Posters 1930-1960. The exhibition included many excellent examples of public information campaign posters produced by the Post Office and we were delighted with the positive response to it. The Guardian online included a slideshow version of highlights from the exhibition and the winter issue of Illustration Magazine featured an article on our poster collection.

A GPO poster encouraging people to pack parcels carefully is illustrated by a shattered cow-shaped milk jug. The cow has a tear in its eye.

Please Pack Parcels Very Carefully by Tom Eckersley

Also smitten were the designers at ‘poptastic’ greetings card producer Umpen Editions who have developed ‘Post Modern’, a new range of cards based on eight posters from our collection. This includes several featured in the exhibition. The ever-popular, if heart-rending (please somebody put him back together!!!) ‘please pack parcels very carefully’ broken dog design by Tom Eckersley is included, making this design now available in greetings card, print-on-demand poster, fridge magnet, and fridge magnet with virtual gift formats.  A cow design from the same campaign is featured, as is Pat Keely’s poster artwork for the GPO film, Night Mail. Lesser known, but equally visually appealing work by artists Harry Stevens and Robert Broomfield are in the range, along with a wartime poster image from artist Hans Schleger (aka Zero). We are delighted with the new cards – everyone in the office has their own personal favourite.

The poster for Night Mail shows a railway track and railway signals at night.

Pat Keely's poster for Night Mail

Poster campaigns, public information films, and documentary photography emerged from the Post Office during the 1930’s under the auspices of its first Public Relations Officer, Sir Stephen Tallents, who joined the department in 1933 towards the end of George V’s reign. Indeed it was the social change, coupled with developments in mass communications techniques and processes which had occurred earlier during the King’s reign which enabled production not only of some of philately’s now most loved stamp issues (‘British Empire Exhibition’, ‘Seahorses’ and ‘PUC Pound’ issues for example) but that also laid the basis for a subsequent ‘heyday’ of GPO poster design.

The events and innovations of this extraordinary period in philatelic design history will be the focus of the BPMA’s major exhibition for 2010: Empire Mail: George V and the GPO at London’s Guildhall Art Gallery. The exhibition, part of the London 2010 Festival of Stamps, will look at the passions of King George V, the ‘philatelist king’, alongside an extraordinary period of innovation in the General Post Office which took place during his reign.

The Post Modern card range will be available shortly from the BPMA’s webshop.

Two new ways to get involved with the BPMA!

by Deborah Turton, Head of Access & Development

A significant part of the British Postal Museum & Archive’s work is ensuring the ongoing preservation of the collections we hold. Our Archive alone fills over two and half miles of shelving, containing items including leather-bound minutes of Post Office business, staff records, postal maps, Post Office architectural plans, plus things you wouldn’t expect – such as telegrams from the sinking Titanic and evidence from the Great Train Robbery – all demonstrating the wealth of Britain’s postal heritage.

To enable postal enthusiasts to get more involved in our work and to gain an insight into our ongoing preservation and conservation programmes we are today launching our BPMA virtual gifts scheme. The aim of the scheme is to better demonstrate what is involved in maintaining our collections and to give our audiences the opportunity to play a part in making that work happen. Our first gifts focus on two current preservation priorities: stamp artwork and GPO posters.

Preserving stamp artwork

Stuart from the Cataloguing team scans unadopted artwork from the 1994 Greetings stamps

Stuart from the Cataloguing team scans unadopted artwork from the 1994 Greetings stamps

Behind every stamp issued lies a range of early stage, final and un-adopted designs, trials, and essays: precious yet often delicate pieces of original art. The BPMA has an ongoing stamp artwork programme dedicated to preservation mounting, digitally scanning, and cataloguing this unique artwork. A £25 philatelic virtual gift will not only be a unique gift for philatelists, but will help support our efforts to preserve this material for generations to come.

Preserving posters

Tom Eckersley poster fridge magnet

Please pack parcels very carefully, designed by Tom Eckersley

The BPMA is undertaking a similar programme of work for our collection of over 6,000 posters. From the 1930s onwards the Post Office became a leader in the field of poster design, commissioning some of Britain’s leading artists and designers: Tom Eckersley, Jan Lewitt and Edward McKnight Kauffer to name but a few. Publicity campaigns used posters to communicate now familiar messages including ‘Post Early’, ‘Pack Your Parcels Carefully’, and ‘Always Remember To Use Your Postcode’.

Many of our posters are fantastic examples of Twentieth-Century graphic design and deserve to be better known. To achieve this, the BPMA needs to ensure they are protected against future wear and tear and to create digital scanned reproductions that can be used to promote awareness of the posters through educational outreach and commercial licensing. A virtual poster gift of just £30 covers the cost of protectively housing a poster and the production of a high resolution digital scan of one of these much loved items.

A small ‘Thank you’

Each BPMA virtual gift comes with a greetings card to which the sender can add a personal message. Also included is a small thank-you in the form of either a free fridge magnet based on a Tom Eckersley poster design or a BPMA Commemorative cover – plus the knowledge that the gift is supporting Britain’s postal heritage for generations to come.

BPMA eBay for charity

eBay for Charity

eBay for Charity

Another way for enthusiasts to get involved is through the new BPMA eBay for charity page. We know that a lot of philatelic collectors trade on eBay so we are hoping they will think of the BPMA when they do so. Anyone selling items on eBay can choose to donate a percentage of the final selling value to a charity of their choice. Plus supporting charities entitles sellers to a free credit on their basic insertion and final value fees. Buyers also have the option of making a donation to their favourite charity at the checkout.

All BPMA eBay for Charity listings will also get a blue and yellow ‘eBay for Charity’ ribbon logo alongside the item in search results and the BPMA’s mission statement and logo will appear in the listing – all highlighting the seller’s personal commitment to preserving and promoting access to Britain’s postal heritage. Listings will also get extra visibility through the eBay for Charity pages. The eBay for charity web pages explain how it all works and list the full range of good causes the scheme supports.

We are always looking for new ways to involve people in our work preserving and celebrating Britain’s postal heritage and are always pleased to hear from those keen to support our work. Further ways to get more involved with the BPMA are included in the Support us section of our website.

War time postal publicity campaigns

by Vanessa Bell, Archivist (Cataloguing)

The Second World War hit postal and telecommunications services hard. Lack of personnel due to conscription meant that all services were under pressure and the Post Office used the Public Relations Department to carry their twin calls for understanding and assistance to the general public.

One of the Post Office’s main concerns was the delivery of mail to HM Forces overseas. Delivery times for letters sent via Air Mail services were greatly slowed down due to enemy action in the Mediterranean and the Post Office needed to find a speedier alternative; it decided to adopt the Airgraph service.

Sending an Airgraph involved customers writing a letter on a special form which was transported to a central despatching office and photographed onto a film. At the Receiving Office, large prints on bromide paper could be made from the films and despatched by post to the addressees. Although there was a slight delay for processing at each end, the service had the benefit of being faster than normal Air Mail as the films travelled in comparatively small high speed aircraft.

The service proved to be popular and in May 1942 it was extended to include civilian correspondence. The Public Relations Department were called in to help ‘popularise’ the service and as part of their strategy they produced a series of posters encouraging the public to use the service. These included posters by Hans Schleger (A.K.A Zero) (POST 110/2971), Jan Lewitt and George Him (POST 110/2972), and Anthony Frederick Sarg (POST 110/3194).

Send Airgraphs - they save aircraft space, designed by Anthony Frederick Sarg

Send Airgraphs - they save aircraft space, designed by Anthony Frederick Sarg

Austin Cooper also designed posters advertising airgraphs: (POST 110/4151 and POST 110/1184); in addition he produced a poster to advertise the first Christmas Airgraph in 1943 (POST 110/1185).

Send him Greetings on a Christmas Airgraph form, designed by Austin Cooper

Send him Greetings on a Christmas Airgraph form, designed by Austin Cooper

The Airgraph for the following Christmas was advertised in a poster produced by Leonard Beaumont (POST 110/1193). The Christmas Airgraphs proved very popular, with six million incoming and outgoing for the two years that they were available.

Send him Greetings on a Christmas Airgraph form, produced by Leonard Beaumont

Send him Greetings on a Christmas Airgraph form, produced by Leonard Beaumont

Closer to home, the telecommunications service was under pressure to perform and it was forced to drastically reduce the services that were on offer to the public as it simply could not cope with the demand. In the years 1943 and 1944 the Public Relations Department were instrumental in getting the public to reduce their use of the trunk telephone service. They did this in a number of ways, including the use of newspaper advertisements and the production of a short film to be shown in most cinemas.

They also produced a number of posters encouraging the public to ‘write instead’ of using the telephone or telegraph services. These were designed by artists such as Leonard Beaumont (POST 110/1188), Hans Schleger (A.K.A Zero) (POST 110/3200) and Hans Arnold Rothholz (POST 110/1187).

Think Ahead, Write Instead, designed by Hans Schleger (A.K.A Zero)

Think Ahead, Write Instead, designed by Hans Schleger (A.K.A Zero)

Posters produced for these two wartime campaigns were displayed on postal vans as well as inside post offices and they helped to create a situation where the public worked in partnership with the Post Office to ensure that available services were effectively operated.

Some of the other major publicity campaigns coordinated on the Home front during the Second World War by the Public Relations Department were: ‘Post Early in the day’, the annual ‘Post Early for Christmas’ campaign and a campaign beseeching the public to ‘write clearly and correctly’. The latter practice was essential so that inexperienced staff, standing in for those at war, could effectively sort the mail.

Posters played a key part in spreading the word of these campaigns and artists such as Hans Schleger (Zero), Tom Eckersley and Jan Lewitt and George Him helped to get the message across.

The BPMA exhibition Designs on Delivery: GPO posters 1930-1960 will open at the London College of Communications on 7th October 2009. 2b9pdhtfur